#Japan #Tokyo #cost management #Pricing Strategies

Upcoming Price Pass-Through Support Seminar

In response to the recent surge in crude oil prices, which affects energy and various operational costs, the Tokyo Metropolitan Government is organizing a seminar specifically aimed at supporting businesses in the service, retail, and food sectors. Unlike businesses that have clear negotiation partners in the B2B model, these industries face unique challenges in implementing pricing strategies while maintaining customer loyalty.

Seminar Overview

The seminar will take place on June 12, 2026, from 3:00 PM to 4:30 PM, with a structured format including a 60-minute presentation followed by a 30-minute Q&A session. It focuses on helping businesses navigate price increases effectively without losing customer base.

Key Topics to Be Covered:

1. Current Inflation Trends: Understanding the economic landscape and what to expect moving forward.
2. Effective Pricing Strategies by Customer Type: Tailoring approaches for different customer segments to ensure successful price adjustments.
3. Three Fundamental Pricing Concepts: Delving into the psychology and strategies surrounding effective pricing decisions.
4. Innovation in Pricing Approaches: Insights into consumer psychology and how to creatively approach pricing to ensure customer satisfaction.
5. Determining Acceptable Price Increase Levels: Guidelines on how much price increase is feasible without deterring customers.

Individual Consultations

Following the seminar, participants will have the opportunity to engage in individual consultations to solidify the strategies discussed. These consultations will offer personalized guidance tailored to each business’s context.

Expert Speaker

The event will feature Tatsuya Yamaguchi, the representative of Brand Fine and a certified small business consultant. His expertise will provide invaluable insights into navigating the complexities of pricing in today’s challenging economic environment.

Seminar Format

The event will be held in-person at the Tokyo Metropolitan Government’s Akihabara branch, located at 1-9 Kanda Sakumacho, Chiyoda, Tokyo, and will also include a follow-up online broadcast for those who cannot attend live.

Participation Details

• - Capacity: Limited to 60 participants, free of charge.
• - Registration: Interested parties can register through the Tokyo Small and Medium Enterprise Promotion Corporation's website starting May 18, 2026.
• - Future Events: This will be the first of three scheduled seminars, with additional sessions planned in September and December 2026.

Specialized Support for Businesses

In addition to the seminar, the Tokyo Metropolitan Government is ready to deploy specialists to assist businesses in analyzing their current pricing contexts and bolstering their branding. These individual consultations (up to four per company) are designed to offer tailored advice for effective price transfers that resonate with their customer bases.

Contact Information

For inquiries about the event or support initiatives, please reach out to:

• - Economic Support Division, Tokyo Industrial Labor Bureau: +81-3-5320-4783
• - Comprehensive Support Division, Tokyo Small and Medium Enterprise Promotion Corporation: +81-3-3251-7882

This initiative is part of the larger '2050 Tokyo Strategy', aiming to bolster the growth and support of small and medium-sized enterprises across the region.

Join us to ensure your business can thrive despite rising costs and market challenges!