#Japan #Tokyo #Di Classe #Auro #Foresti

Di Classe's New Brand Concept: "Illuminate Your Emotions"

In a bold shift, Di Classe, the renowned lighting manufacturer based in Taito, Tokyo, has unveiled a rejuvenated brand concept titled "Illuminate Your Emotions." This revitalized direction aims to deepen the connection between light and the feelings it evokes, thereby enhancing everyday experiences. Each product reflects the designer’s intentions and development background, preserving the essence of the brand that has been dedicated to creating comforting illumination for over three decades.

A Legacy of Light

For over 30 years, since its inception in 1992, Di Classe has focused on the enchanting interplay between light and shadow. Their creations, such as the sun-dappled "Foresti" lights and the aurora-inspired "Auro," encapsulate this harmony beautifully. As the company celebrates its 60th anniversary, it aspires to position light not merely as a source of illumination but as an integral part of our stories and emotions. Through the new slogan, "Illuminate Your Emotions," Di Classe emphasizes their commitment to enriching home life with thoughtful lighting.

The Essence of the New Concept

Sketching Designs

Every Di Classe product begins with sketches by in-house designers, who consider how the items will function in daily life. This meticulous process ensures that the initial ideas are effectively brought to life, capturing not just the aesthetics but the emotions associated with each piece.

Creating Relaxing Spaces

The warm, sunset-colored illumination and soft shadows reminiscent of sunlight filtering through leaves are crafted to provide tranquility. The company aims to suggest perfect lighting arrangements that make everyday environments feel inviting and cozy.

Crafting Stories Through Light

Di Classe’s lighting aims to accompany users in their daily lives, from cherished family dinners to quiet evenings reading a book. The brand aspires to foster memorable moments and emotional stories that resonate deeply with each user.

Meet the Designers

Di Classe was originally founded by Michinori Endo, who transformed his vision into reality. Today, the designs evolve through collaborative efforts between the next generation of designers, who continue to explore the meanings behind their creations while balancing innovation with tradition.

Michinori Endo

The founder and lead designer, Michinori Endo, hails from Tokyo and graduated from Tama Art University. His encounters with warm ambient lights during travels across Europe inspired him to launch Di Classe in 1990, dedicated to designs that capture the beauty of light and shadow.

Shun Endo

Joining the brand in 2023, Shun Endo, also a designer, brings a fresh perspective to the team after gaining experience in furniture development. Drawing on his childhood experiences with warm lights, he passionately focuses on designing comfortable and inviting illumination.

Future Perspectives

With the new brand philosophy, Di Classe aims to present a unified message across all platforms, including product development, branding, exhibitions, and sales channels. Their goal is to reach a wider audience and share their vision of transformative lighting.

About Di Classe

Founded in 1965 in Iriya, Tokyo, Di Classe has been committed to delivering quality lighting that enriches everyday life. From design and manufacturing to sales, the brand prides itself on ensuring that each product carries the designer's intentions, transcending mere decoration to truly enhance living spaces.

In Michinori Endo's words, the design of lighting is rooted in the comforting power of warm colors and the shadows they cast—an enduring mission that continues to inspire the brand's evolution.

For more details, visit Di Classe's Official Site or follow them on Instagram @diclasse.