#China #Shanghai #CLEAR #Unilever #SCALPCEUTICALS

Unilever's Revolutionary New Anti-Dandruff Range

On April 17, 2025, at TANK Shanghai, Unilever's renowned anti-dandruff brand, CLEAR, launched its first-ever SCALPCEUTICALS PRO RANGE, setting new standards in the premium scalp care market. This innovative series emerges after 50 years of research and collaboration with five global laboratories and over 200 dermatologists, focusing on advanced cellular repair technology to address common scalp issues such as oiliness, dandruff, and sensitivity.

In recent years, the demand for premium scalp care has surged, particularly in China, where the market has rapidly expanded by 190%, reaching over 33 billion RMB. According to Elsharkawy Mohamed, Unilever China's Hair Care Marketing Director, the new range centers around cellular health to provide a comprehensive solution to scalp care. "The key to a healthy scalp lies in fundamental repair at the cellular level," Mohamed stated, reflecting the brand's commitment to addressing the evolving needs of consumers through scientific research.

Innovative Technology Behind SCALPCEUTICALS PRO RANGE

The SCALPCEUTICALS PRO RANGE comprises five specialized products equipped with three patented technologies aimed at effectively combating the root causes of scalp problems. Notably, the Selenium Disulfide Anti-Dandruff Shampoo employs Unilever's proprietary technology designed to fortify the scalp's protective barrier and remove dandruff efficiently. Clinical trials showed that it eliminated 99% of flakes in a single wash, with significant improvements in oiliness, dandruff, and itchiness within just four weeks of use.

One of the critical innovations in the product line is its cellular-level repair technology, which targets scalp cell metabolism and balances the scalp's microbiome to foster healthier skin. Eric Han, Head of R&D for Unilever Beauty and Wellbeing North Asia, emphasized the importance of changing the treatment paradigm from surface-level solutions to more profound, science-backed repairs.

Breakdown of SCALPCEUTICALS PRO RANGE Products

1. Selenium Disulfide Anti-Dandruff Shampoo: Utilizes advanced technology to eliminate dandruff while strengthening the scalp's barrier and is clinically proven to clear 99% of flakes with one wash.
2. Scalp Massage Essence: Designed to repair the scalp barrier, creating an effective shield against dandruff and promoting overall scalp health.
3. Anti-Dandruff Conditioning Shampoo: This shampoo employs Piroctone Olamine technology to significantly improve the scalp environment and enhance resistance to dandruff by over 500%.
4. Oil Control Shampoo: Specifically formulated to reduce excessive oil production on the scalp, achieving noticeable results within four weeks of regular use.
5. Soothing and Repairing Shampoo: Inspired by Nobel Prize-winning research, this product addresses sensitivity and is designed to alleviate dryness, itchiness, tightness, and redness on the scalp.

Shaping the Future of Scalp Care

The introduction of the SCALPCEUTICALS PRO RANGE marks a landmark step for CLEAR, as it not only responds to consumer demands for premium quality but also encourages a shift in the global beauty and hair care industry towards a more scientific approach to product innovation. The goal is to continuously elevate the industry's standards from mere functionality to a more comprehensive understanding of scalp health.

According to Chen Ge, President of Unilever China, the SCALPCEUTICALS PRO RANGE reflects the company’s commitment to innovation and premiumization. China stands out not only as a significant market for consumer goods but also as a burgeoning hub for beauty and hair care advancements. By integrating innovative science with consumer needs, CLEAR pushes the boundaries of scalp care, promising sustainable growth and transformation in the industry.

This strategic move by CLEAR exemplifies how global brands can respond effectively to localized needs while setting trends that resonate worldwide. As CLEAR continues to innovate and develop products rooted in thorough research, the premium scalp care market stands poised for a revolution, ushering in a new era of consumer-focused scalp treatments that prioritize health at a cellular level.

With CLEAR at the forefront of this movement, the future of scalp health looks brighter than ever.