Premier Plus Lending Strengthens Leadership with Britton Ertman's Appointment as Chief of Staff

Premier Plus Lending Names Britton Ertman as Chief of Staff to Propel Growth

In a significant move aimed at refining its operational efficiency and strategic direction, Premier Plus Lending (PPL) has appointed Britton Ertman as Chief of Staff. This decision aligns with the company’s objective of enhancing its leadership framework and fortifying its infrastructure in order to manage its increasing scale and expansive ambitions in the competitive mortgage sector.

Founded in 2022 and headquartered in Sherman Oaks, California, Premier Plus Lending has swiftly emerged as a leader in the mortgage industry, emphasizing both precision and scalability in its operations. By incorporating Ertman into its leadership team, PPL indicates a commitment to not only growth but also the maintenance of quality service as it navigates its next phases of development.

In his new role, Ertman will collaborate closely with the executive leadership team, focusing on strategic alignment and refining internal processes. His expertise in operational strategy, organizational efficiency, and communication is expected to amplify the company's capacity to execute its growth plans effectively. According to Artin Babayan, the Founder and CEO of PPL, the emphasis on alignment amid growth cannot be overstated. He stated, "As we grow, alignment becomes just as important as production. Britton brings a thoughtful, steady approach to leadership and execution, which is crucial as we scale."

Ertman’s appointment reflects a broader strategy to cultivate operational discipline within PPL, which has effectively combined the efficiency of a large bank with the personalized attention characteristic of a boutique firm. This unique positioning has been a cornerstone in attracting top loan officers and reliable referral partners seeking a lending experience that prioritizes customer relationships.

In 2025, Premier Plus Lending achieved remarkable milestones, surpassing $500 million in loan production—a testament to its effective strategies and the dedicated efforts of its employees. With a reported year-over-year growth rate of 70% in loan volume, the company has marked its territory in a highly competitive market.

The addition of a Chief of Staff emphasizes PPL's long-term vision of scaling deliberately while safeguarding service quality and strengthening its organizational framework. In his role, Ertman will ensure that departments remain cohesive, promoting a culture that values communication and clear execution. His leadership will serve to bridge the gap between strategic objectives and day-to-day operational practices, fostering an environment that is conducive to sustained growth.

PPL has distinguished itself in the mortgage industry through its emphasis on transparency, speed, and reliability. The firm's commitment to clear communication and insightful underwriting practices has set a new standard for performance in lending.

Conclusion

The appointment of Britton Ertman as Chief of Staff at Premier Plus Lending reflects a pivotal step in the company’s ongoing journey toward operational excellence and strategic growth. As Ertman steps into this key role, PPL is poised to enhance its already impressive trajectory, reinforcing its commitment to delivering high-quality service while navigating a rapidly expanding market landscape.