Hanshow Introduces Next-Gen Intelligent Shelf Solution NexShelf at NRF 2026
In an exciting advancement for the retail industry, Hanshow, renowned for its pioneering work in electronic shelf labels (ESLs), has officially launched NexShelf during the NRF 2026 event in New York City. This innovative shelf solution is set to revolutionize how retailers manage inventory and sales by providing real-time data insights at the shelf level, which has long been regarded as the essential but often under-digitized part of retail spaces.
NexShelf marks a significant leap into the future of retail technology. Retailers have historically struggled with accurately tracking product placement and availability on store shelves, leading to lost sales and inefficient operations. However, NexShelf addresses these issues head-on by integrating advanced AI analytics with precise product location intelligence. Each shelf fitted with Hanshow's Nebular Ultra ESLs captures centimeter-level data, enabling retailers to verify stock levels and catch misplacements instantly, while maintaining over 95% accuracy.
What truly sets NexShelf apart is its dual-mode communication architecture. This system combines Hanshow's low-power HiLPC protocol with Bluetooth capabilities, allowing seamless connectivity with various in-store technologies and third-party systems. The ease of integration minimizes infrastructure complexity and lowers the total cost of ownership—making it an appealing solution for retailers looking to improve their shelf management without breaking the bank.
Additionally, the NexShelf solution empowers retailers by transforming raw data into actionable intelligence. Instead of relying on outdated reporting methods that cause delays in execution, retailers can now harness real-time analytics to enhance operational efficiency, pricing strategies, and promotional planning. This agility allows them to respond swiftly to market demands, marking a shift from reactive to proactive management approaches.
Yet, the innovation does not stop with data visibility. NexShelf allows for 3D visualization of shelf layouts, providing detailed insights into how products are arranged on shelves. This feature benefits both store teams on the ground and stakeholders at headquarters, fostering a shared understanding of shelf management practices. In this way, NexShelf serves as the glue connecting digital operations with physical retailing, empowering brands and retailers to collaborate effectively.
Shiguo Hou, CEO of Hanshow, emphasized that NexShelf is not merely a technological offering but the backbone of their Store Digital Twin initiative. "By making shelf conditions transparent and measurable, we're supporting retailers and brands in shifting from mere assumptions to data-driven decisions. This platform will not only enhance current operational excellence but also lay the groundwork for future innovations in retail technology and analytics," Hou added.
The launch of NexShelf is an important moment for retail, as it signifies a movement towards smarter, more data-centric operational models. By fostering an integrated ecosystem with components like smart carts and automation systems, NexShelf aims to evolve as a scalable platform to meet future retail needs, driving efficiency, minimizing wasted sales opportunities, and ultimately enhancing customer satisfaction. As the retail industry gears up for this technological evolution, NexShelf stands poised to lead the charge into a new era of digital retailing efficiency and effectiveness.
NexShelf marks a significant leap into the future of retail technology. Retailers have historically struggled with accurately tracking product placement and availability on store shelves, leading to lost sales and inefficient operations. However, NexShelf addresses these issues head-on by integrating advanced AI analytics with precise product location intelligence. Each shelf fitted with Hanshow's Nebular Ultra ESLs captures centimeter-level data, enabling retailers to verify stock levels and catch misplacements instantly, while maintaining over 95% accuracy.
What truly sets NexShelf apart is its dual-mode communication architecture. This system combines Hanshow's low-power HiLPC protocol with Bluetooth capabilities, allowing seamless connectivity with various in-store technologies and third-party systems. The ease of integration minimizes infrastructure complexity and lowers the total cost of ownership—making it an appealing solution for retailers looking to improve their shelf management without breaking the bank.
Additionally, the NexShelf solution empowers retailers by transforming raw data into actionable intelligence. Instead of relying on outdated reporting methods that cause delays in execution, retailers can now harness real-time analytics to enhance operational efficiency, pricing strategies, and promotional planning. This agility allows them to respond swiftly to market demands, marking a shift from reactive to proactive management approaches.
Yet, the innovation does not stop with data visibility. NexShelf allows for 3D visualization of shelf layouts, providing detailed insights into how products are arranged on shelves. This feature benefits both store teams on the ground and stakeholders at headquarters, fostering a shared understanding of shelf management practices. In this way, NexShelf serves as the glue connecting digital operations with physical retailing, empowering brands and retailers to collaborate effectively.
Shiguo Hou, CEO of Hanshow, emphasized that NexShelf is not merely a technological offering but the backbone of their Store Digital Twin initiative. "By making shelf conditions transparent and measurable, we're supporting retailers and brands in shifting from mere assumptions to data-driven decisions. This platform will not only enhance current operational excellence but also lay the groundwork for future innovations in retail technology and analytics," Hou added.
The launch of NexShelf is an important moment for retail, as it signifies a movement towards smarter, more data-centric operational models. By fostering an integrated ecosystem with components like smart carts and automation systems, NexShelf aims to evolve as a scalable platform to meet future retail needs, driving efficiency, minimizing wasted sales opportunities, and ultimately enhancing customer satisfaction. As the retail industry gears up for this technological evolution, NexShelf stands poised to lead the charge into a new era of digital retailing efficiency and effectiveness.
Topics Consumer Technology）
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