Radar Tyres Forms Strategic Alliance with Cricket South Africa to Enhance Brand Visibility
In a groundbreaking move within the world of sports branding, Radar Tyres has announced its strategic multi-year partnership with Cricket South Africa (CSA). This collaboration positions Radar Tyres as the Global Partner for the Proteas, South Africa's national cricket teams, across all major formats. The agreement is not just a deal; it signifies a comprehensive commitment to both cricket and community engagement.
Sponsorship Details
The partnership involves Radar Tyres assuming Headline sponsorship rights for the Proteas Men's and Women's T20 international teams, in addition to being an Associate Partner for the Men’s and Women’s ODI and Test teams. They will also hold the role of Headline Partner for the Proteas Under-19 Men's and Women's teams. This wide-ranging sponsorship highlights Radar Tyres' intention to create a lasting impact within the cricket community.
Brand Visibility and Engagement
As a result of this alliance, Radar Tyres will benefit from extensive brand visibility. The company will have its logo prominently displayed on match and training kits worn by the Proteas, enhancing brand recognition both on and off the field. The new T20I kit, proudly unveiled on January 27, 2026, in Paarl, serves as a testament to the partnership's influence and will be a symbol of Radar Tyres' commitment to quality and performance.
A Vision for the Future
For Radar Tyres, this partnership is a strategic brand-building initiative aimed at connecting with a diverse and global audience. The company’s presence is expanding across international markets, and they are keen to leverage high-impact platforms that can boost their brand equity. G.S. Sareen, President and CEO of Omni United, remarked, "Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres' global brand journey. This collaboration not only helps us enhance our credibility but also allows us to engage with cricket fans around the world."
Commitment to Excellence
CSA's CEO, Pholetsi Moseki, expressed enthusiasm for the partnership, stating how it reflects both organizations' commitment to excellence and a shared vision. Moseki emphasized that the partnership will provide crucial support for both senior and junior teams, underlining the importance of developing talent and delivering memorable experiences for fans.
About Radar Tyres
Radar Tyres, a premier global brandy developed by Omni United, is widely recognized for offering affordable yet high-performance tyres. Available in over 80 countries, the brand aims to make superior quality tyres accessible to all consumers while ensuring rigorous performance standards comparable to leading competitors. Their product range encompasses a variety of vehicles including passenger cars, SUVs, and commercial trucks, alongside solutions for electric vehicles.
Through this partnership with CSA, Radar Tyres is not just making a financial commitment but is actively participating in the spirit and culture of cricket, which boasts millions of fans across the globe. Looking forward, Radar Tyres is keen to continue building on this foundation, reinforcing its reputation as a performance-driven brand committed to excellence in every area of its operations.
Sponsorship Details
The partnership involves Radar Tyres assuming Headline sponsorship rights for the Proteas Men's and Women's T20 international teams, in addition to being an Associate Partner for the Men’s and Women’s ODI and Test teams. They will also hold the role of Headline Partner for the Proteas Under-19 Men's and Women's teams. This wide-ranging sponsorship highlights Radar Tyres' intention to create a lasting impact within the cricket community.
Brand Visibility and Engagement
As a result of this alliance, Radar Tyres will benefit from extensive brand visibility. The company will have its logo prominently displayed on match and training kits worn by the Proteas, enhancing brand recognition both on and off the field. The new T20I kit, proudly unveiled on January 27, 2026, in Paarl, serves as a testament to the partnership's influence and will be a symbol of Radar Tyres' commitment to quality and performance.
A Vision for the Future
For Radar Tyres, this partnership is a strategic brand-building initiative aimed at connecting with a diverse and global audience. The company’s presence is expanding across international markets, and they are keen to leverage high-impact platforms that can boost their brand equity. G.S. Sareen, President and CEO of Omni United, remarked, "Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres' global brand journey. This collaboration not only helps us enhance our credibility but also allows us to engage with cricket fans around the world."
Commitment to Excellence
CSA's CEO, Pholetsi Moseki, expressed enthusiasm for the partnership, stating how it reflects both organizations' commitment to excellence and a shared vision. Moseki emphasized that the partnership will provide crucial support for both senior and junior teams, underlining the importance of developing talent and delivering memorable experiences for fans.
About Radar Tyres
Radar Tyres, a premier global brandy developed by Omni United, is widely recognized for offering affordable yet high-performance tyres. Available in over 80 countries, the brand aims to make superior quality tyres accessible to all consumers while ensuring rigorous performance standards comparable to leading competitors. Their product range encompasses a variety of vehicles including passenger cars, SUVs, and commercial trucks, alongside solutions for electric vehicles.
Through this partnership with CSA, Radar Tyres is not just making a financial commitment but is actively participating in the spirit and culture of cricket, which boasts millions of fans across the globe. Looking forward, Radar Tyres is keen to continue building on this foundation, reinforcing its reputation as a performance-driven brand committed to excellence in every area of its operations.
Topics Sports）
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