#Japan #Shinjuku #Hoken Minaoshi #Takuya Toyama #Tomoki Usui

Major Executive Changes at Hoken Minaoshi Honpo Group

Hoken Minaoshi Honpo Group, a leading insurance agency based in Shinjuku, Tokyo, has announced important personnel changes for its subsidiary, Hoken Minaoshi Honpo, as of June 1, 2025. This strategic realignment aims to enhance operational efficiency and customer service.

New Executive Roles

The company has made key adjustments to the roles and responsibilities within its executive team as follows:

1. Senior Management Changes

• - Nobumasa Asano: Promoted to Executive Vice President and Head of the Consulting Division, transitioning from his previous role overseeing service planning and marketing.
• - Naoko Sasamoto: Also elevated to Executive Vice President and Head of Customer Service, maintaining her responsibilities in customer service and CRM initiatives.

These shifts reflect the company's commitment to improving its consulting services and customer interactions, responding to the evolving needs of clients in a fast-changing insurance landscape.

Executive Team Structure Effective June 2025

Under the new structure, the executive team will comprise:

• - Tomoki Usui: Chairman & CEO
• - Takuya Toyama: President & CEO
• - Nobumasa Asano: Executive Vice President and Consulting Division Head
• - Naoko Sasamoto: Executive Vice President and Customer Service Division Head
• - Masahiro Kawasaki: Executive Vice President and Service Planning Division Head
• - Takeshi Hayakawa: Executive Vice President and Marketing Division Head
• - Takahiro Okabe: Executive Vice President and CRM Division Head

This revamped leadership team is expected to drive forward the company's mission to act as a comprehensive life support platform, helping clients navigate their insurance needs effectively while also branching into integrated services like housing loans and elder care consultations.

About Hoken Minaoshi Honpo Group

Founded in May 2022, Hoken Minaoshi Honpo Group operates as a multi-company insurance agency with approximately 350 locations nationwide, each offering products from over 50 insurance providers. The company prides itself on its customer-centric approach, allowing for unlimited free consultations through various channels, including in-person, online, home visits, and phone interactions.

As we move toward an era characterized by longevity, Hoken Minaoshi Honpo aims to enhance the quality of life for individuals by alleviating their concerns and frustrations. This includes not only insurance consultations but also facilitating various supportive services through a holistic approach.

Company Overview:

• - Name: Hoken Minaoshi Honpo Group
• - Representative: Takuya Toyama, President & CEO
• - Headquarters: 5-17-18 Shinjuku, Shinjuku-ku, Tokyo
• - Established: May 18, 2022
• - Capital: ¥500 million
• - Employee count: 2,218 (consolidated) / 154 (standalone), as of January 2025.

• - Business Description: Operations in insurance agency-related fields.

Online Presence:

• - Corporate Site: Hoken Minaoshi Honpo Group
• - Service Site: Hoken Minaoshi Honpo

With this leadership overhaul, Hoken Minaoshi Honpo Group aims to further strengthen its position in the insurance market while continuing to support its clientele's diverse needs.