#Japan #Spiber #Brewed Protein #Yamagata #JNBY Group

Spiber Partners with JNBY Group

In a groundbreaking collaboration, Spiber Inc., known for its innovative protein fiber technology, is partnering with JNBY Group, a leader in contemporary fashion based in Hangzhou, China. This collaboration marks a significant milestone, as JNBY becomes the first Chinese fashion brand to utilize Spiber's premier material, Brewed Protein™ fiber.

Introduction to Brewed Protein™ Fiber

Brewed Protein™ fiber is a unique, plant-based textile created through a precision fermentation process. This innovative material stands out for its sustainability, drastically reducing the environmental impacts typically associated with textile production. By harnessing the power of nature, Spiber has developed a new class of materials that can potentially revolutionize the textile industry.

Details of the Collaboration

The partnership will see two of JNBY Group's flagship brands — JNBY and CROQUIS — integrating Brewed Protein™ into their upcoming collections. This strategic move not only reflects a growing commitment towards sustainability within the fashion industry but also complements JNBY's ethos of craftsmanship and originality.

CROQUIS Menswear

CROQUIS is known for its architectural approach to menswear design. The upcoming release on September 26, 2025, features a double-faced wool coat made from 17.5-micron fine worsted wool yarn and blended with 10% of Brewed Protein™ fiber. This blend promises a refined handfeel and structural integrity, perfectly embodying the minimalist philosophy that CROQUIS is celebrated for.

JNBY Collection

Meanwhile, JNBY, the founding label of JNBY Group, plans to release its own wool coat in October 2025. This luxurious piece will combine Super 120 fine wool with Brewed Protein™ fiber, culminating in a beautifully draped texture that emphasizes both innovation and aesthetic appeal. With this new material, JNBY aims to push the boundaries of contemporary design.

The Future of Sustainable Fashion

The collaboration was officially unveiled at the SHAN FUTURE FORUM during Shanghai Fashion Week, themed "REBOOTING FASHION." This event brought together leaders from various fields to discuss the future of sustainable fashion and highlighted Spiber's commitment to shaping the industry with innovative materials. Callie Clayton, Spiber's Global Apparel Product Sales VP, expressed optimism about the potential for collaboration to enhance sustainability in fashion.

Commitment to Sustainable Practices

JNBY Group has also announced that it has successfully reached a milestone of using 30% sustainable materials in its production. This commitment will pave the way for incorporating additional innovative and eco-friendly materials like Brewed Protein™ fiber across all its brands.

A Vision for Innovation

Looking ahead, this collaboration represents Spiber's first direct partnership with a consumer-focused fashion group in China, showcasing a shift from industrial collaborations to creative partnerships. Spiber plans to leverage its growing network in Asia and beyond to further explore sustainable innovations through partnerships with other industry stakeholders.

JNBY Group's Background

Founded in 1994, JNBY Group has established itself as a prominent fashion conglomerate, recognized for its diverse range of brands. With a mission to deliver quality and originality, JNBY expertly navigates the complexities of contemporary fashion, staying aligned with the ever-evolving consumer expectations.

Conclusion

The partnership between Spiber and JNBY Group is more than just an integration of innovative materials into clothing; it signifies a commitment to sustainability, creativity, and a forward-thinking approach in the fashion industry. As both companies pave the way for future advancements, their collaboration sets a benchmark for what is possible when technology meets creativity in fashion.

For more information about their products and innovations, visit Spiber Inc. and JNBY Group.