#USA #New York #Khloé Kardashian #XO Khloé #Luxe Brands

Introducing XO Khloé: Khloé Kardashian's First Fragrance

In a groundbreaking collaboration, global icon and entrepreneur Khloé Kardashian has launched her debut fragrance, XO Khloé, in partnership with Luxe Brands. This highly anticipated scent is making its debut today at Harrods, London's luxury department store, followed by an exclusive rollout in Ulta Beauty across the United States on December 1st.

Khloé Kardashian draws inspiration for XO Khloé directly from her vibrant spirit and the warmth she shares with her audience. This fragrance is a deeply personal creation, showcasing her evolution as an entrepreneur and a nurturing figure. The design and fragrance together reflect her journey, embodying luxury through an exquisite bottle and an enticing aroma.

The Fragrance Creation Process

Khloé shared her excitement during the development process, stating, "Creating this fragrance has been a unique journey for me. I approach every project with a hands-on mindset, ensuring that every aspect of XO Khloé expresses intentionality and purpose. From the bottle design to the campaign, I was fully involved in the entire creation process. I am particularly proud of the scent; we took our time perfecting it, and I am delighted with the final result. I cannot wait to share it with everyone!"

The development of XO Khloé came to life through the collaboration of master perfumer Alberto Morillas and senior perfumer Clément Gavarry from Firmenich, who carefully crafted this aromatic masterpiece. The new fragrance offers a luxurious blend, combining artisanal craftsmanship with a modern olfactory appeal. The floral scent captivates the senses with its delicate bouquet of crystallized rose petals, hints of praline, alluring musk, and soft woods, creating a truly intoxicating experience.

A Vision for the Future

Noreen Dodge, Director of Marketing and Strategy at Luxe Brands, emphasized Khloé's influential status in the world, stating, "Khloé has the power to introduce innovative solutions to the fragrance category and accelerate its evolution. Our objective while bringing Khloé's stunning vision to life was to deliver a beautiful fragrance and an engaging high-quality brand campaign that resonates with her fans and consumers worldwide. We have secured amazing retail partners, with our brand making its debut as a part of our main global collaboration with Harrods, allowing it to flourish in an environment of excellence."

In the United States, the fragrance will be available exclusively at Ulta Beauty, promising unparalleled customer experience. Tony Bajaj, CEO of Luxe Brands, mentioned, "At Luxe Brands, we create enduring brands. Since the very beginning, our goal has been to produce high-quality fragrances that inspire consumers worldwide through best-in-class execution and top-tier innovations. It is an honor to collaborate with Khloé on a brand proposition that exceeds these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch. We are excited for the upcoming full market rollout in spring 2025 and beyond, especially given the unprecedented demand so far."

Today, XO Khloé will exclusively launch at Harrods, with its North American debut coming at Ulta Beauty on December 1. The fragrance is slated for broader availability in key territories across Europe, Australia, and Mexico in the spring of 2025.

About Khloé Kardashian

Khloé Kardashian is not just a reality TV star; she is an entrepreneur and executive producer, recognized as one of the most influential women on the Internet. With over 300 million followers on Instagram, her authenticity and connection with her online audience have made her one of the most followed and impactful figures worldwide.

Her entrepreneurial spirit is visible in her success as a co-founder of Good American, a brand that champions body diversity and inclusivity in the fashion industry. Good American made headlines with the biggest denim launch in history, achieving over $1 million in sales on its opening day. The brand continues to thrive and expand its offerings across various clothing categories, catering to women of all shapes and sizes.

About Luxe Brands Inc.

Luxe Brands, Inc. is a prestigious international cosmetics company specializing in developing world-class beauty brands that inspire consumers globally. With offices in New York and Florida, Luxe Brands has received numerous awards for its innovative approach to design, marketing, and brand-building with a digital-first mindset. Its rich portfolio includes collaborations with Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors for the Hummer brand.

In summary, XO Khloé is not just a new fragrance; it embodies Khloé Kardashian's journey, creativity, and entrepreneurial spirit, ready to make waves within the fragrance community. Prepare to experience the elegance and allure that XO Khloé has to offer.