WACUL Launches Beta Version of LLMO Monitoring Service to Adapt to New Marketing Era

WACUL's Push into the LLMO Era

In a significant move, WACUL, a leading company based in Chiyoda, Tokyo, has announced the launch of its beta version of the LLMO Monitoring Service. This initiative is designed to equip businesses with the tools necessary to navigate the transformative landscape of search engine optimization (SEO) as it transitions into the era of Large Language Model Optimization (LLMO).

The Shift from Traditional SEO to LLMO

Historically, Google Search has dominated the landscape for information discovery. However, with the rise of conversational AI models like ChatGPT, Gemini, and Perplexity, users are shifting towards obtaining information through dialogues with AI rather than traditional keyword-driven searches. This shift signifies a crucial change in user behavior, prompting marketers to rethink their strategies.

As conversational AI evolves, users are increasingly posing questions instead of search queries, leading to a demand for new optimization strategies that focus on how AI answers those questions. This includes an emphasis on Large Language Models (LLMO), AI Optimization (AIO), and Generative Engine Optimization (GEO) as essential tools for future marketing endeavors.

Overview of the Beta LLMO Monitoring Service

WACUL's beta version of the LLMO Monitoring Service allows organizations to track how often their services, as well as those of their competitors, appear in AI-generated responses from major LLM platforms. The service aims to monitor and analyze data regarding:

- Regularly generating question phrases based on keywords relevant to the company’s services for major LLMs like ChatGPT.
- Automatically acquiring and recording how their service names, company names, and web pages are addressed in AI responses.
- Visualizing the context in which their services are discussed, including comparisons with competitor services.

Recognizing that the algorithms of these LLMs function as a “black box,” WACUL believes it's critical to collect and analyze this data. Such insights will help create hypotheses and inform future marketing strategies, establishing a solid groundwork alongside traditional SEO practices.

Insights from LLM Traffic

As WACUL has supported various businesses in utilizing Google Analytics 4 (GA4), an emerging trend of incoming traffic via LLMs like ChatGPT is becoming apparent. This signifies that these AI platforms are emerging not just as search engine alternatives but as significant channels for traffic inflow.

WACUL's own website has shown an upward trend in traffic from LLM sources since around May 2024, indicating a shift in how users are accessing information.

The Necessity for Monitoring and Data Collection

To capitalize on these changes, establishing a system for monitoring “visibility on LLMs” and “data accumulation” is more important than ever. Only by understanding LLM dynamics can brands effectively position themselves to harness this new type of search behavior.

Looking Ahead: Future Opportunities

While the current offering focuses on monitoring and data visualization, WACUL has plans to expand into optimization strategies tailored for LLMs. This will lead to the development of solutions aimed at enhancing visibility on LLMs, paralleling strategies developed for SEO.

About WACUL

Founded in 2010, WACUL is a marketing DX company in Japan specializing in digital transformation through the fusion of big data and knowledge. Since its inception, the company has leveraged AI and advanced technological consulting to innovate in the digital marketing sphere. Its flagship product, the AI Analyst, automates the PDCA (Plan-Do-Check-Act) cycle for digital marketing, allowing companies to focus on strategic tasks instead of operational burdens.

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Stay tuned as WACUL continues to thrive in the rapidly changing landscape of digital marketing.