Launching the First Ever Canned Craft Beer by Yona Yona Ale!

Yona Yona Ale Unveils First Canned Product: 'Sora to Shiba Play Ball! Ale'

In a significant milestone since its inception, Yona Yona Ale, a brand of Yamaguchi Brewing Company, proudly announces the launch of its very first canned product, the 'Sora to Shiba Play Ball! Ale'. Set to hit the shelves on June 24, 2025, this limited-edition beer marks a thrilling collaboration between Yamaguchi Brewing and Fighters Sports & Entertainment (FSE).

The 'Sora to Shiba by Yona Yona Ale' brewery is located within the Escon Field Hokkaido, the first-ever craft brewery restaurant that offers an unparalleled view of a baseball field. Opened in March 2023, this establishment aims to be a welcoming gathering space for people of all ages, embodying the vision of creating 'the world's best well-being place' as envisioned by FSE. With this launch, Yona Yona Ale seeks to share the special experience of enjoying craft beer with a broader audience, expanding beyond its initial stadium-only availability.

The Concept Behind 'Sora to Shiba Play Ball! Ale'

The flagship beer 'Sora to Shiba Play Ball! Ale' is designed to evoke the uplifting spirit of a ballpark. The can’s design captures the essence of this vibrant atmosphere, featuring elements like the movable roof of Escon Field, clear blue skies, lush green grass, and the passionate baseball fans who contribute to the excitement on game day. It symbolizes an extraordinary experience that beer enthusiasts and baseball fans alike can enjoy outside the stadium.

This Session IPA is not only visually appealing but also refreshingly pleasant, showcasing a blend of aromas reminiscent of citrus fruits and an invigorating grassy field. Crafted with locally sourced hops from Kamifurano, Hokkaido, this beer offers a delightful balance of crispness and manageable bitterness, making it an ideal choice for first-time drinkers.

Award Recognition

Demonstrating its quality, 'Sora to Shiba Play Ball! Ale' recently won a gold medal in the Session IPA category at the 2023 International Beer Cup (IBC2023), affirming its remarkable profile in a competition that judges beers not only from Japan but internationally as well.

Event Celebrations

To celebrate the release of this exciting new product, Yona Yona Ale is hosting tasting events and cheers ceremonies at various locations, including Fighters Kamagaya Stadium and Hokkaido-based restaurant HUB COCONO SUSUKINO.

Tasting Event Overview

- Dates: June 28 & 29, 2025.
- Location: Yona Yona Ale booth at Fighters Kamagaya Stadium.
- Time: 10:00 AM - 4:00 PM.
- Cost: Free.

Join us for a chance to taste the 'Sora to Shiba Play Ball! Ale' and enjoy fun activities including a complimentary cheers ceremony before the games.

Special Experience at HUB COCONO SUSUKINO

On select dates in July, patrons can experience 'Sora to Shiba Play Ball! Ale' while enjoying public viewings of Fighters’ away games. Dress in Fighters merchandise for a special discount on the beer.

Event Details

- Dates: July 1, 2, 3, 8 & 9, 2025.
- Location: HUB COCONO SUSUKINO.
- Time: 5:00 PM until game end.
- Price: 480 yen (tax included) for a 350ml can.

This launch not only signifies Yona Yona Ale's expansion into canned products but also gathers people together, allowing them to savor and cherish memorable moments at the ballpark. Grab your 'Sora to Shiba Play Ball! Ale' at select supermarkets, the Fighters flagship store, and through the regional tax donation program starting June 23, 2025!