#Japan #Sendai #Sushi #VPoint #Amino

Amino Introduces V Point Rewards at Sushi Restaurants

Amino Co., Ltd., based in Sendai, Miyagi Prefecture, along with CCCMK Holdings Inc. and Sumitomo Mitsui Card Company, will launch a new V Point service at 31 of its restaurants starting May 19, 2025. This initiative aims to enhance customer satisfaction by providing rewards for dining experiences across various desi
gnated establishments including the flagship brand, "Umaizushi Kan."

Amino is known for its diverse range of dining styles, including conveyor belt sushi and authentic sushi within its family of restaurants. Particularly popular in the Tohoku region, notably Miyagi Prefecture, Amino is praised for sourcing its fresh seafood directly from local markets, which is then skillfully prepared by experienced chefs at their locations.

V Points Earning and Redemption Details

With this new service, patrons dining at participating restaurants such as "Umaizushi Kan," "Umaizushi Kan Yutorigis,” "Bekkan Sushimasa," "Ginza Sushimasa," "Kaitenzushi Marukuni," and "Hokkai Sanriku Charcoal Grill Marukan" will earn V Points during their transactions. By presenting a V Point eligible card at checkout, customers will receive 1 V Point for every ¥100 spent (tax included). Additionally, using a Sumitomo Mitsui card during payment will allow customers to accumulate even more V Points.

The V Points accumulated can be redeemed at a rate of 1 point equal to 1 yen when paying at the restaurant, and they can also be utilized at about 160,000 stores that partner with V Points nationwide, as well as approximately 100 million Visa-associated businesses globally.

Commitment to Customer Satisfaction

Both Amino and its partners CCCMKHD and Sumitomo Mitsui Card are dedicated to continuing to provide services that delight customers through the V Point program at their establishments. The implementation of this rewards program is seen as a strategic move to enhance customer loyalty and satisfaction, ensuring that dining experiences at their restaurants not only offer delicious food but also valuable rewards.

Summary of the V Point Service

• - Launch Date: May 19, 2025
• - Participating Restaurants:

- Umaizushi Kan
- Umaizushi Kan Yutorigis
- Bekkan Sushimasa
- Ginza Sushimasa
- Kaitenzushi Marukuni
- Hokkai Sanriku Charcoal Grill Marukan
(Note: Umaizushi Kan Utsunomiya Bell Mall is not included in this program)

• - Earning Rate: 1 point for every ¥100 spent (tax included)
• - Redemption Rate: 1 point = 1 yen

For additional details regarding the V Point service, patrons are encouraged to visit the designated websites for CCCMKHD and Sumitomo Mitsui Card, which provide comprehensive information and updates on the new service offerings.