Exploring New Advertising Strategies for 2026: Don't Rely on CPA Alone

Conference Announcement: Redefining Advertising Strategies for 2026

Momentum Corporation (headquartered in Minato, Tokyo, and led by CEO Kohei Hosoi) is excited to announce our participation in an upcoming conference titled "Do Not Rely on CPA for Advertising Strategies in 2026: New Common Sense Practices of the Top 1% Marketers to Maximize Sales". This event is organized by Galapagos Co., Ltd. and is scheduled to take place on October 29, 2025.

In an age where cookie regulations, the diversification of channels, and advancements in AI are drastically changing the market landscape, relying solely on CPA as a point metric may no longer yield sustainable business growth. So, how do the top 1% of marketers view 2026, and what do they consider to be the new common knowledge?

This conference aims to shed light on these questions by gathering 13 leading professionals from various fields. They will provide a systematic overview of next-generation advertising strategies that generate sustainable results, addressing four key perspectives: strategy, creativity, media, and measurement/analysis.

Representing Momentum, VP of Marketing Yasuhiro Takeshima will present a session titled “Ad Verification as a New Strategic Tool that Drives Business Metrics.” He emphasizes that ad verification should be seen not just as a risk mitigation mechanism but as a powerful strategic weapon that impacts business operation.

Seminar Details

- Event Name: Don't Think of Advertising Strategies for 2026 in Terms of CPA: New Common Practices of the Top 1% Marketers to Maximize Sales
- Date and Time: October 29, 2025 (Wednesday) from 11:00 AM to 3:40 PM; our session will run from 3:15 PM to 3:35 PM
- Participation Fee: Free
- Format: Online
- Organizer: Galapagos Co., Ltd.
- Registration Link: Register Here

About the Speaker

Yasuhiro Takeshima, VP of Marketing at Momentum Corporation
Yasuhiro started his career in corporate sales after joining iStyle Inc. as a new graduate. He then worked for web service companies dealing with corporate planning and subsidiary management, contributing to launching new AI services and expanding existing business revenues. After his tenure at a Mitsubishi Corporation group company handling marketing and management planning for DX initiatives, he joined Momentum in 2021, where he's involved in marketing and business development. Currently, he oversees the marketing and PR sectors as VP of Marketing.

About Momentum Corporation

- CEO: Kohei Hosoi
- Location: 12th Floor, Toranomon Twin Building, 2-10-1 Toranomon, Minato, Tokyo
- Established: October 2014
- Capital: ¥51,495,251 (as of May 2023)
- Business Domain: Ad Verification-related services

Momentum Corporation was founded on the principle of eliminating worthless advertising. It was the first ad verification provider in Japan, and it is dedicated to developing and offering highly accurate, comprehensive ad verification solutions. Our aim is to promote the health of the internet advertising environment. By engaging in these initiatives, we not only foster the long-term development of all stakeholders but also reduce the cost and effort of risk management associated with digital marketing, thereby enabling businesses to focus on more fundamental challenges.

For further information, please visit Momentum Website.