#Non-Alcoholic #Athletic Brewing #Athletic January

Athletic Brewing Launches 'Athletic January' Campaign

Athletic Brewing Company, a leader in the non-alcoholic beer industry, is shaking up conventional New Year resolutions with its new initiative, 'Athletic January'. This campaign encourages individuals to rethink their January reset, emphasizing enjoyment and moderation rather than sacrifice.

In culmination of their mission, Athletic Brewing aims to inspire drinkers to focus on the positives of moderation rather than the typical views of what must be given up in January. John Walker, the co-founder and COO of Athletic Brewing, has played a pivotal role in revolutionizing non-alcoholic beer products, improving the brewing process to craft flavors that rival their alcoholic counterparts. This innovative method transforms customary brewing techniques, resulting in rich, flavorful brews that appeal to a broad audience.

Andrew Katz, Athletic's CMO, articulated the brand’s vision: “A reset doesn’t mean sacrificing flavor or fun. Our goal during Athletic January is to shift the narrative to highlight what consumers can gain, rather than just what they’re giving up.”

As part of the 'Athletic January' experience, the company has kicked off a massive sampling campaign across North America and the UK. Between January 10-17, the 'Ask For Athletic Week' will allow consumers aged 21 and over to enjoy rebates on purchases of Athletic’s brews. This initiative guarantees that patrons can experience the delightful taste of Athletic’s non-alcoholic offerings without compromising their financial plans.

Moreover, Athletic Brewing is enhancing its moderation tool,