How Domino's and Stefon Diggs are Delivering $1 Million in Emergency Pizzas for Fantasy Football Fans

Domino's Pizzas: A Delicious Solution for Fantasy Football Fans



In a creative initiative aimed at supporting fantasy football fans, Domino's Pizza has announced a partnership with NFL wide receiver Stefon Diggs. This collaboration comes in response to the frustration faced by fans whose favorite players have suffered injuries, significantly impacting their fantasy football lineups. To ease this pain, Domino's is donating $1 million worth of Emergency Pizzas, available to fans who had Diggs on their fantasy teams.

The Backstory



Stefon Diggs, renowned as a top wide receiver, faced a challenging season due to an injury that ended his playtime early. Recognizing the disappointment of fans who had high hopes for their fantasy football teams, Diggs felt compelled to help. He stated, "Being sidelined for the season is tough, and I know fans are feeling the impact of my injury. That's why I’ve teamed up with Domino's to offer Emergency Pizzas to those who supported me in their fantasy leagues. While it may not directly help the team, a free pizza could certainly lift their spirits!"

How to Win an Emergency Pizza



For those eligible fans who had Diggs in their fantasy roster, Domino's has laid out a process to obtain a complimentary Emergency Pizza:

1. Join Domino's Rewards: Fans need to be a part of Domino's Rewards program. Those who have not yet signed up can do so at dominos.com/rewards.
2. Visit the Special Site: Next, fans should head to DominosFromDiggs.com.
3. Upload Proof: Participants must fill out a form and upload a photo or screenshot demonstrating that Diggs was on their fantasy team.

These steps provide fans the chance to experience a slice of joy courtesy of Domino's and Stefon Diggs.

A Unique Marketing Strategy



Kate Trumbull, Domino's Executive Vice President and Chief Marketing Officer, expressed excitement about this initiative. She remarked, "Domino's promised to bring back Emergency Pizza in fun and unexpected ways, and we’re committed to fulfilling that promise. The reality that fans’ favorite teams can be derailed due to injuries calls for an Emergency Pizza – specifically, free pizzas worth $1 million!"

This endeavor is part of a broader strategy from Domino's to create unique brand partnerships that deliver value in everyday emergency situations, allowing fans to enjoy a warm pizza during challenging times in the sports world.

Legalities and Participation Details



It’s important for participants to understand the terms. This giveaway will run until January 6, 2025, at 11:59 PM ET, and is open to legal U.S. residents aged 13 years and older who have a Domino's Rewards profile active through the contest's duration. Only one submission per person is permitted, and no purchase is necessary to participate. For more details on entry methods and participation requirements, fans can visit the official rules at the designated URL.

About Domino's Pizza



Founded in 1960, Domino's Pizza remains a leader in the global pizza market, serving a multitude of customers worldwide through both delivery and carryout services. With over 21,000 locations across more than 90 markets, they proudly reported retail sales exceeding $18.9 billion leading up to September 8, 2024. The brand continues to innovate in digital platforms, creating unique ordering experiences for their fans.

With this Emergency Pizza initiative, Domino's and Stefon Diggs are not only rekindling the joy in the hearts of disappointed fantasy football fans but are also reinforcing their commitment to customer care through fun and engaging promotions.

Topics Consumer Products & Retail)

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