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Comprehensive Overview of JTB Group's FY2026

JTB Corporation, led by President and CEO Eijiro Yamakita, has released its consolidated financial results for the fiscal year ending March 2026. Under the theme "Creating the Now from the Future – Accelerating Business Model Transformation," the company has focused on sustainable expansion and strengthening its management foundation.

The fiscal year was marked by a surge in global travel and the highest-ever influx of international visitors to Japan, reaching 42.68 million, alongside domestic travel expenditures soaring to approximately 26.8 trillion yen. As a result, JTB Group achieved a remarkable revenue increase of 105% compared to the previous year, with significant growth in inbound tourism and cross-border travel contributing to this success. Beyond traditional travel services, segments like MICE, the Osaka-Kansai Expo pavilion operations, retail, and payment services showed steady progress, reflecting a diverse and expanding business portfolio.

In addition to these financial gains, JTB Group invested in future-oriented infrastructure by recruiting specialized personnel, enhancing employee compensation, revamping core financial systems, and making active investments in AI and digital sectors. The company also strengthened its global presence by acquiring shares in Northstar Travel Group, the world's leading B2B media company in the tourism industry. Efforts in branding, sustainability management, and organizational development accelerated, leading to a year dedicated to multifaceted business transformation and strengthening growth foundations.

As a result of these endeavors, JTB Group reported revenues of 1.13 trillion yen (up 106% year-over-year) and an ordinary profit of 17.3 billion yen (up 104%), marking a significant increase in both revenue and profit.

JTB Group Overview

• - Consolidated Companies: 117 (22 domestic, 79 overseas, 16 equity method affiliates as of March 2026)
• - Employee Count: 20,029 (an increase of 653 from March 2025)

Business Highlights

Tourism Sector

Corporate Market: The company found success in the educational sector, addressing challenges in schools, universities, and local governments, while enhancing its corporate offerings with diverse projects for individual companies. Additionally, JTB solidified its status as a hospitality provider in global sports through partnerships, such as the World Baseball Classic.
Leisure Market: Focusing on enhancing customer experience and strengthening CRM systems resulted in a significant increase in travel memberships, reaching 22.7 million—an increase of 1 million. Initiatives targeting younger demographics, like the opening of "StudioJTB," and engagement through social media and real events helped attract new customers.
Inbound Tourism: This area saw robust growth fueled by corporate demand, while JTB strengthened its inbound business mechanisms to capitalize on increasing foreign visitor interest.

Area Solutions Business

Tourism DX: The bustling inbound market has led to record sales in JTB BÓKUN, the platform for booking experiential activities. The company partnered with ActivValues to offer a comprehensive solution to lodging industry challenges from operations to payment.
Tourism Site Development and Support: Donations through hometown tax initiatives reached an all-time high, and strong sales in consumables for high-performing accommodation establishments contributed to overall business health.
Area Development: JTB introduced the "OSAKA VARIETY ACT SHOW" in Dotonbori, targeting the anticipated influx of visitors during events like the Osaka-Kansai Expo and the future Osaka IR opening in 2030.

Business Solutions Sector

ABM Strategy Advancement: Enhancements in data utilization and strategic marketing allowed for greater visibility into untapped market segments.
Meetings & Events: The return of the market post-COVID strengthened booking probabilities as JTB implemented a strategic PDCA cycle in its operations.
Business Travel: An ongoing transition to the new "BizVance Business Travel Booking" system supported by value-added sustainable proposals is broadening the client base.

Global Operations

Global DMC Operations: There was steady growth in global inbound operations from Asia to Europe, contributing to high productivity and profitability.
* Global Business Solutions: MICE operations saw an increase in demand due to a rise in inbound visitors, leveraging the Global Business Solutions site to create new market demand.

Outlook for FY2027

Looking ahead to March 2027, JTB Group aims for a revenue target of 1.245 trillion yen with an operating profit of 16.5 billion yen, reflecting a 10% and 14% increase respectively. Fiscal 2026 is positioned as a pivotal year for JTB, marking the first year of its long-term vision "OPEN FRONTIER 2035." By capturing the upward trends in global travel and corporate events and offering high-value travel plans and solutions, JTB aims to enhance market share and profitability.

Additionally, the company plans to bolster its commitment to AI technology through M&A investments and establish an AI Center of Excellence.

For detailed information on the FY2026 financial results, please visit JTB Group’s official page: Financial Information.

JTB Group is dedicated to the "Creation of Interaction Businesses," striving to sustainably foster the connections between people, regions, and organizations, facilitating the flow of people, information, and goods.