Crayola's Exciting Collaboration with McDonald's Launches Innovative Happy Meal Experience Worldwide

Crayola and McDonald's Unveil an Exciting Happy Meal Experience

In an unprecedented initiative, Crayola has teamed up with McDonald's to introduce a special Happy Meal that fosters creativity and imagination in children globally. This collaboration permits children in over 60 countries to embark on imaginative journeys, turning ordinary family moments into extraordinary creative adventures.

The standout feature of this Happy Meal is the unique cosmic-themed creative sets and toys, specially designed to encourage families to engage in imaginative play together. Set to make its debut across various McDonald's restaurants beginning in March 2026, this limited-edition Planet McDonald's Happy Meal will be available in regions such as EMEA, the UK, Asia, and Canada until supplies last.

Adding a digital twist, the campaign promises interactive experiences where kids can scan their creations, allowing them to spring to life in a vibrant cosmic-themed digital realm filled with opportunities to explore, learn, and create further. Anna Roca, Global Partnerships Director at Crayola, expressed her excitement over this groundbreaking collaboration, stating, "Crayola's mission has always been to inspire and support creative exploration and self-expression in every child. Partnering with McDonald's provides a bold opportunity to fulfill this mission—turning the beloved Happy Meal into an imaginative journey filled with creative moments in daily life. Together, we encourage kids to dare to create something extraordinary and color the universe with their imagination."

Echoing this sentiment, Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald's, underscored the importance of crafting fun, surprising, and engaging experiences that meaningfully connect families. She remarked, "This exceptional collaboration with Crayola allows us to deliver personalized, interactive experiences that blend culture and creativity through a cosmic journey where kids can control their own narrative."

Within the Happy Meal packaging and promotional materials, colorful illustrations made by children spotlight the authentic creativity that fuels this campaign. Notably, this partnership marks a historical first for Crayola, the leader in children’s creative expression products, as they provide crayons for McDonald’s offerings.

This pioneering program also incorporates Crayola’s creative resources into all marketing efforts, supporting parents' desires for their children to develop creativity through hands-on play while offering pathways to continue their creative adventures in the digital realm. The synergies created between Crayola and McDonald’s not only aim to entertain but also educate and inspire the next generation of creative thinkers through play.

With the Happy Meal's cosmic theme, families can expect a delightful blend of physical and digital play that opens up unlimited possibilities for creative expression. For parents looking to foster their children’s imaginations, this collaboration represents a perfect blend of two beloved brands.

In conclusion, Crayola and McDonald's invite families worldwide to experience this new era of Happy Meals designed for brilliant imaginations. As the launch date draws near, parents and children alike eagerly await their opportunity to embrace creativity that not only entertains but enriches the imaginations of young dreamers.