#United States #Jersey City #Marketing Director #Casio America #Dave Shaw

Casio America Welcomes Dave Shaw as Director of Marketing

Casio America, Inc. has exciting news that marks a key moment in its strategic development. The company has appointed Dave Shaw as its new Director of Marketing, a role that will see him spearheading important initiatives aimed at strengthening and modernizing the brand's presence in the U.S. market.

Shaw steps into this role following the planned retirement of industry veteran Sue VanderSchans, who has been a cornerstone of Casio's marketing efforts for over 30 years. VanderSchans devoted her career to shaping the company's marketing communications strategy and facilitating major corporate initiatives across its diverse business divisions. Her retirement leaves a significant legacy, and the company now places its future marketing trajectories in the capable hands of Shaw.

Dave Shaw has been a part of the Casio America team since January 2021 and has held the position of Senior Manager of Digital Marketing within the Education Technology Division. His impressive background includes more than a decade of expertise across both consumer electronics and real estate franchising. Shaw plans to leverage this wealth of experience to promote a data-informed, audience-first marketing approach that resonates with both current and potential customers.

In his new capacity, Shaw will oversee several critical components including corporate storytelling, external communications, and engagement with partner agencies. This holistic approach is designed to ensure that Casio's brand voice is coherent and impactful across multiple channels.

A Vision for Brand Growth

Reflecting on the appointment, Yusuke Suzuki, President and CEO of Casio America, Inc., expressed his confidence in Shaw's abilities, stating, "Dave understands our business at a fundamental level, from our education technology roots to our evolving consumer portfolio. His leadership will be critical as we engage with customers, partners, and the community at large."

Shaw himself is enthusiastic about assuming this leadership role at such a crucial time in Casio's journey. He mentioned, "One of the most rewarding parts of my time at Casio has been building a communications platform that supports every division and every launch. With a strong foundation already in place, we have an opportunity to deepen how we connect with educators, musicians, consumers, and business partners across the country."

In addition to his professional obligations, Shaw is also a self-published author, channeling his creativity and discipline into writing. This reflects his multifaceted approach towards both life and work, underlining his commitment to exploration and storytelling.

Looking ahead, Shaw aims to direct Casio America's integrated communications strategy, ensuring alignment across social media, public relations, and brand messaging. This ambitious strategy takes into account significant product launches, trade shows, and corporate initiatives, and will involve close collaboration with Casio's global leadership and agency teams.

Conclusion

As Casio America embarks on this new chapter under Dave Shaw's direction, both customers and industry observers are eager to see how Casio will continue to innovate and connect with consumers while remaining true to its core values of reliability and creativity. The company is set to evolve significantly in the coming years, and Shaw's role will be pivotal in facilitating this growth. For more updates on Casio’s journey, visit Casio USA.

In a constantly shifting market landscape, consistent, coherent, and innovative marketing strategies will be crucial for Casio America as it aims to cement its status as a leading brand.