#USA #Indianapolis #Holiday Campaign #Lids #Stephen A. Smith

Lids' Exciting 2025 Holiday Campaign: 'ALL CAPS'

Global sports retailer Lids is gearing up for the holiday season with the launch of its highly anticipated campaign, "ALL CAPS," debuting today. This campaign is headlined by the renowned sports media personality, Stephen A. Smith, whose dynamic presence and charismatic personality aim to resonate with fans and customers alike.

This year's holiday initiative is not just about merchandise; it’s a celebration of fandom, culture, and self-expression. Alongside Smith, the campaign features a lineup of prominent figures from various spheres. Multi-platinum recording artist Quavo, renowned DJ Chase B, WWE Superstars Dom Mysterio and Liv Morgan, comedic couple Chicklet and Maleni, personal trainer Chris Brickley, Global DJ me n ü, and radio DJ/TV host Peter Rosenberg all make guest appearances, showcasing the star power embedded in this campaign.

The essence of "ALL CAPS" channels Smith’s trademark energy and his unabashed individuality. It incorporates a series of engaging digital videos where Smith interacts with celebrity correspondents. These banter-filled clips not only entertain but also highlight the shared excitement surrounding sports and entertainment culture. Fans can catch these videos across Lids' various digital platforms starting today.

Bob Durda, the President of Lids, emphasizes the importance of celebrating fandom without reservation, stating, "At Lids, we've always believed that fandom is something that should be celebrated unapologetically. With 'ALL CAPS,' we're giving fans a campaign that embodies that authentic spirit. Stephen A. Smith's passion and personality perfectly capture the energy that defines Lids and our customers everywhere."

As part of the holiday campaign, Lids will showcase a range of new product offerings, reinforcing its position as a leader in fan fashion. The highlight of their collection will be the exclusive Lids New Era Black Realtree Collection, which officially launches today, available across all leagues and teams. In addition, fans can look forward to other seasonal items, including stylish New Era knits, A-Frames, '47 dad hats, Mitchell & Ness graphic tees, and collectible products from Topps.

Through this campaign, Lids aims to further strengthen its status as a global leader in licensed sports merchandise. By seamlessly blending sports heritage with contemporary culture, Lids continues to remain at the forefront of fans’ dedication to their teams and cities.

Lids Sports Group operates as the largest licensed sports retailer in North America, showcasing a variety of fan-focused headwear and apparel. With over 2,000 retail locations across North America, Europe, and Australia, Lids targets fans who wish to express their unique style, team loyalty, and personal passions through officially licensed gear. The company operates under several different banners, including Lids, Locker Room by Lids, Fanzz, and various clubhouse shops associated with major league teams, as well as select Macy's locations nationwide.

To explore more about Lids and the exciting products available this season, you can visit www.lids.com or follow them on social media at @lids. Join the conversation and embrace your fandom this holiday season with Lids' authentic celebration of sports culture, culminating in the electrifying "ALL CAPS" campaign.

For more information, check out Lids’ official social media channels or their website to engage with the campaign and discover exclusive merchandise.