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L'Oréal and NVIDIA: Revolutionizing Beauty with AI

On March 17, L'Oréal, the world's largest cosmetic company headquartered in Paris, announced an expansion of its AI partnership with NVIDIA. This collaboration aims to accelerate innovation in the beauty sector, integrating NVIDIA's ALCHEMI machine learning framework directly into L'Oréal's research and innovation (R&I) ecosystem. With this integration, L'Oréal is building a "Beauty & Skincare AI Engine" that leverages computational science to predict movements and interactions at the atomic level, enabling groundbreaking advancements in product formulation development.

This partnership marks a significant shift from their previous focus on enhancing marketing and advertising efficiency through AI, as both companies now aim to push the boundaries of scientific discovery within R&D. By simulating the performance and texture of ingredients in a virtual environment, researchers can experiment with thousands of variables simultaneously, drastically reducing the timeline from concept development to product launch. The discovery process for ingredients can now accelerate up to 100 times, facilitating quicker innovation of proprietary beneficial compounds aimed at skin protection and aging care.

Currently, the initiative focuses on two key pillars in dermatological science: "Photoprotection (UV Defense)" and "Skintone Management." By utilizing NVIDIA's ALCHEMI in these areas, L'Oréal can identify optimal formulations in a digital environment before conducting physical experiments. By optimizing molecular movements in these categories, L'Oréal strives to establish new industry standards for performance, delivering scientifically precise and advanced beauty solutions to consumers.

Barbara Lavernos, L'Oréal's CEO and Head of R&I Technology, commented, "The partnership with NVIDIA elevates our research to new heights. By applying AI-driven molecular simulations to our proprietary beneficial compounds, we translate atomic-level discoveries into real benefits for consumers. This accelerates the development of products that are not only highly effective and pleasantly usable but also accessible to everyone globally."

Ajita Martin, Vice President and General Manager of NVIDIA's Retail and Consumer Goods Division, stated, "By integrating NVIDIA ALCHEMI into R&D, L'Oréal can simulate ingredient performance at the atomic level, leading to faster discoveries of groundbreaking components and innovative products based on preventive approaches, making them available to consumers sooner."

L'Oréal showcased this next-generation predictive formulation science at the NVIDIA GTC AI conference held in San Jose, USA, from March 16 to 19, 2026. Participation in this premier AI event represents a crucial milestone in their partnership, demonstrating L'Oréal's leadership in pioneering the future of beauty through technology.

For over 117 years, L'Oréal has been a leader in the beauty and cosmetics industry, dedicated to meeting the aspirations and needs of consumers around the world. Their purpose, "Creating Beauty That Moves the World," encompasses their commitment to contributing to society and the environment in a sustainable, inclusive, ethical, and generous manner. With a diverse portfolio of over 40 international brands and initiatives like the "L'Oréal for the Future" program aimed at sustainable development, L'Oréal celebrates the infinite diversity of beauty, delivering the highest standards of quality, efficacy, safety, integrity, and responsibility to people everywhere. Employing over 90,000 individuals and boasting a balanced presence across various regions, L'Oréal operates with an extensive distribution network, encompassing e-commerce, mass market, department stores, pharmacies, beauty salons, and travel retail. In 2025, L'Oréal's group revenue is projected to reach €44.05 billion. With 21 R&D and innovation centers in 13 countries, supported by over 4,000 scientists and more than 8,000 digital talents, L'Oréal places immense importance on creating the future of beauty and advancing beauty technology. According to Fortune magazine's innovative company ranking, L'Oréal was named the "Most Innovative Company" among 300 European firms across 16 industries in 21 countries in 2025. For more information, visit L'Oréal Media Room.