#Japan #Tokyo #Cloud #Oracle #betrend

Introduction

Betrend Inc., the Tokyo-based company behind the smart CRM platform, has officially transitioned its core infrastructure to Oracle Cloud Infrastructure (OCI). This move aims to significantly enhance service quality, bolster security, and prepare for future functionality advancements in the AI era.

Transition to Oracle Cloud Infrastructure

As the demand for robust digital marketing grows, Betrend has recognized the need for a more powerful backend to support its expanding member and purchase data. The selected Oracle Exadata Database Service on OCI promises high performance, scalability, and sturdy security to handle the staggering amount of daily transactions without delays.

Companies across various sectors, particularly in retail and food service, utilize Betrend's CRM solution for managing member information, point systems, and distributing alerts via smartphone apps. With the increasing volume of customer and purchase data, the importance of robust data management cannot be overstated.

Advantages of OCI Implementation

Accelerated Database Processing

By migrating to OCI, Betrend has significantly alleviated the burden on its member data and point processing systems. Even during peak hours, the new infrastructure guarantees rapid and stable operation, ensuring clients can reliably engage in marketing activities.

Enhanced Security Features

The robust security embedded in OCI ensures that sensitive customer information and purchasing data are protected within a secure environment. This 'security by design' approach brings peace of mind to client companies entrusting their valuable data to Betrend.

Future-Proof AI Integration

With OCI’s cutting-edge data analysis services and its alignment with advanced technologies like generative AI and machine learning, Betrend is well-positioned for future development. These capabilities will enable hyper-personalized customer insights and predictive marketing. The groundwork laid by this transition directly supports Betrend’s ongoing project, the 'Betrend Agent-Ready Project', focusing on securely integrating AI agents and CRM data.

Looking Ahead

This substantial upgrade to OCI marks a pivotal point for Betrend, setting them on a pathway to evolve into a more secure and intelligent data utilization platform. The incremental implementation of the 'Betrend Agent-Ready Project' is on the horizon, aiming to enhance services further while retaining a high level of security.

About Oracle Corporation

Oracle’s mission is to empower individuals and organizations through enhanced data understanding, showcasing their capabilities through data-driven approaches and cloud services. The Japan branch, listed on the Tokyo Stock Exchange, provides services aimed at maximizing information value.

About Betrend Inc.

Since its establishment in 2000, Betrend has developed a comprehensive smart CRM platform that integrates communication management through various channels, supporting multiple industries, particularly in retail and services. With robust information security standards in place, Betrend guarantees both sanitized operations and data protection, offering reliable systems for retail and service sectors.

For more information on Betrend’s offerings, you can visit Betrend Website. The introduction video and information regarding the collaboration with LINE Mini App also provide insights into the platform's capabilities.