Unleashed Brands Expands Family Offerings with Swim School Acquisition

Unleashed Brands Expands into the Swim Sector



In a strategic move to enhance its offerings, Unleashed Brands has declared the acquisition of Water Wings Swim School, a well-known institution in the swim education niche. This addition marks a significant milestone for Unleashed Brands, a recognized leader in providing engaging environments for children's development across various platforms.

About Unleashed Brands


Founded with the mission to offer safe and enriching experiences, Unleashed Brands has successfully built an expansive portfolio including well-regarded names like Urban Air Adventure Park, The Little Gym, and Sylvan Learning. The acquisition of Water Wings Swim School demonstrates their commitment to not only diversifying their activities but also to furthering child development through essential life skills.

The Significance of the Acquisition


Water Wings Swim School, established in 2003 by Avi and Tracy Shafshak, is dedicated to teaching vital swim skills in a welcoming and safe environment. With programs designed for individuals of all ages, from infants as young as three months to adults, the school offers a myriad of services including group lessons, private coaching, recreational swim teams, and specialized swim camps. The institution currently boasts facilities in Nevada, California, Idaho, and Texas, and has developed a stellar reputation in swim education and water safety.

Avi Shafshak will continue to lead Water Wings as Brand President, utilizing Unleashed Brands’ resources and expertise to propel the school's mission nationwide. “The acquisition of Water Wings represents an exciting step forward for Unleashed Brands as we expand into the swim category,” said Michael Browning, Jr., the founder and CEO of Unleashed Brands. This partnership is multi-faceted, allowing for the introduction of a national franchise program, aiming to extend Water Wings' reach significantly.

Why Swim Education Matters


Drowning is the leading cause of accidental death among children under four years old, which amplifies the necessity of swim education and water safety awareness. In this respect, Water Wings plays a crucial role. Their approach emphasizes building confidence in children while fostering a positive relationship with water. The commitment to offering engaging lessons translates to an effective learning atmosphere, which is paramount in cultivating essential swimming skills.

Adapting to the growing demand for swim education, Unleashed Brands aims to not only expand operational facilities but also to enhance the overall educational experience for children across the country. With support from a management team that collectively possesses over 150 years of consumer industry experience, the brand is poised for remarkable growth.

Looking Ahead


As the parent company of Water Wings, Unleashed Brands is set to leverage its robust platform to elevate the swim school’s operational standards and outreach. The combined expertise is expected to contribute substantially to the development of innovative strategies aimed at delivering exemplary swim education.

To summarize, the acquisition of Water Wings Swim School not only augments the portfolio of Unleashed Brands but also underscores their vision—empowering children through critical life skills. The initiative is aimed at safeguarding communities by imparting valuable swim skills, ultimately fostering a generation that is both confident in and safe around water.

Find Out More


To learn more about Unleashed Brands and Water Wings Swim School, visit their respective websites: Unleashed Brands and Water Wings Swim School. This acquisition represents an exciting new chapter in the ongoing commitment of Unleashed Brands to help children learn, play, and thrive.

Topics Consumer Products & Retail)

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