Slovakia Travel Reestablishes Permanent Representation in Israel for Tourism Promotion

Slovakia Travel Reestablishes Its Presence in Israel

In a significant move for tourism, SLOVAKIA TRAVEL has once again set up a permanent representation in Israel after a hiatus. This initiative commenced in May 2025, allowing Slovakia to be promoted as a desirable holiday location directly through its embassy in Tel Aviv. Gabriela Madrová, head of SLOVAKIA TRAVEL's international representation in Israel, will oversee this promotional effort.

Israel has been identified as an essential market for Slovakia's tourism owing to the considerable influx of Israeli tourists to the country. According to Matej Fekete, the Director General of SLOVAKIA TRAVEL, this local representation is expected to bolster Slovakia's appeal as a safe destination that offers a wide variety of relaxation options. Visitors can enjoy Slovakia's beautiful nature, which boasts nearly 2,000 thermal and mineral springs.

The wellness resorts in Slovakia, which are tailored for relaxation and health benefits, are highlighted as one of the primary attractions for Israeli tourists. Additionally, Slovakia's UNESCO heritage sites, castles, manorial houses, and caves are particularly captivating for potential visitors.

Adding to the momentum, international travel authority LONELY PLANET has recently recognized Slovakia as one of the top ten destinations to visit in 2025, enhancing the country's profile in the tourism sector. Gabriela Madrová emphasized that this recognition will significantly aid in promoting Slovakia as an attractive destination.

Recently, at the IMTM 2025, the largest tourism fair in the Mediterranean held in Tel Aviv, SLOVAKIA TRAVEL presented a diverse array of travel opportunities across all regions of Slovakia. This event drew significant interest from Israeli travel agencies, tour operators, and guides, showcasing the potential for fruitful collaborations with Slovak partners.

The introduction of direct flights from Tel Aviv to Slovakia is another positive development that supports the growing tourist traffic. These flights to Bratislava and Piešťany are set to commence by the end of May 2025, further facilitating travel for Israeli tourists.

SLOVAKIA TRAVEL is committed to cultivating tourism at both national and international levels. With this renewed presence in Israel, the organization aims to foster a deeper connection with potential travelers and showcase the unique offerings of Slovakia.

In summary, the restoration of SLOVAKIA TRAVEL's permanent representation in Israel marks a pivotal step towards enhancing Slovakia's visibility as a prime travel destination. By leveraging its natural beauty, wellness offerings, and cultural heritage, Slovakia is poised to attract more visitors from Israel and beyond.