#Shanghai #Japan #Yoshinoya Holdings #KiraMeki No Tori

Yoshinoya Holdings' International Venture

Yoshinoya Holdings, headquartered in Chuo-ku, Tokyo, has set the stage for a significant international expansion with its group company, KiraMeki No Mirai, opening its first overseas restaurant in Shanghai on November 13. The new establishment, named "KiraMeki No Tori Shanghai Nanjing East Road Store", marks a pivotal step for the company in bringing authentic Japanese flavors to the international market.

Strategic International Expansion

The expansion into China was made possible through the rich experience and extensive network that Yoshinoya Holdings has developed over the years. KiraMeki No Mirai has contributed its expertise in noodle crafting and operational efficiency. Moreover, the group’s subsidiary, Takara Sangyo, collaborated on the development and production of soups and sauces, ensuring a high standard of authenticity.

To facilitate local production, Yoshinoya established a designated area in a new factory located in Kunshan, Jiangsu Province. Here, they will produce essential ingredients such as noodles, soup, and sauces, ensuring a seamless supply chain and enhancing the restaurant's menu offerings.

Training for Quality Assurance

To uphold the same quality management practices as seen in Japan, the staff from Yoshinoya (China) Investment Co., Ltd. underwent practical training at KiraMeki No Mirai’s Japan-based operations. President Kubota Masahiko personally supervised and provided guidance to ensure that every detail met the company’s standards. Notably, Yoshinoya (China) is also tasked with real estate development for the new establishment.

A Unique Dining Experience in Shanghai

The "KiraMeki No Tori Shanghai Hankyū Mingren Store" is strategically located in downtown Shanghai. With a family-friendly atmosphere suitable for both large groups and solo diners, the restaurant features both table and counter seating. The vibrant blue brand color and logo design reflect the original Japanese version while emphasizing its Kyoto roots with illustrations of chickens and the slogan "鸡白汤拉面×京都拌面".

Local Ingredients, Authentic Flavors

The restaurant boasts homemade noodles crafted from locally sourced wheat, providing diners with a chewy texture that releases a satisfying aroma of wheat flavor with each bite. Signature dishes include the rich "KiraMeki Chicken White Soup Ramen" priced at 39 RMB and the "KiraMeki Kyoto Mixed Noodles" at 40 RMB, making them competitively priced compared to Japanese outlets. Additionally, side dishes such as fried chicken and pork cutlet complement the main offerings.

Future Expansion Plans

Looking ahead, Yoshinoya Holdings and its partners are committed to developing exclusive products for the Chinese market, along with plans for more restaurant openings across the nation. By leveraging the collective expertise cultivated within the group, they aim to drive overall business expansion and create new value in the culinary landscape.

Store Information

• - Store Name: KiraMeki No Tori Shanghai Nanjing East Road Store
• - Location: B1-B124, 300 Nanjing East Road, Huangpu District, Shanghai.
• - Operating Hours: 10:00 AM - 10:00 PM
• - Seating Capacity: 23 seats

About KiraMeki No Mirai

Founded in 2013 in Kyoto City, KiraMeki No Mirai emphasizes craftsmanship utilizing 100% domestically produced Hokkaido wheat in their noodles, featuring the popular "Chicken White Soup Ramen" and the spicy "Taiwan Mixed Noodles". With 24 outlets across Kyoto, Osaka, Nara, and Shiga, their philosophy emphasizes shining bright through ramen and social contributions.

About Takara Sangyo

Established in 1970, Takara Sangyo specializes in the development, manufacturing, and sales of ramen ingredients, including noodles and soup bases. Their factories span multiple countries, ensuring they meet diverse customer needs with a commitment to quality and innovation.

About Yoshinoya (China) Investment Co., Ltd.

Founded in 2015 and based in Shanghai's Huangpu District, Yoshinoya (China) manages the investment and operational aspects of Yoshinoya in China, with a strategic goal of expanding their footprint across the nation by the end of the fiscal year 2024.