Blue Diamond Almonds Kicks Off Holiday Season with Unique Halloween Celebration
In an innovative approach to holiday marketing, Blue Diamond Almonds hosted a festive event that merged the spirit of Halloween with the traditional kickoff of the holiday season. This unique celebration took place on Diamond Avenue in Pasadena, California, where the company introduced its exciting new product, Almonds and More, to the eager public as it gears up for its first holiday retail presence nationwide.
According to recent surveys, a significant percentage of U.S. adults feel that holiday celebrations have become competitive. In light of this, Blue Diamond has taken a creative stance to make their mark earlier in the season, aiming to infuse joy and flavor into the festivities ahead. The Halloween event saw over 4,000 trick-or-treaters enjoying a vibrant atmosphere replete with falling snow, twinkling lights, and the delightful sounds of holiday carols.
As part of the celebration, attendees had a memorable chance to snap photos with Santa, adding to the festive cheer. Complementing this enchanting holiday experience was the unique Nutty Cruiser™, a striking 20-foot almond-shaped vehicle that delighted crowds by distributing more than 8,000 sample packs of Blue Diamond's beloved snacks, featuring the newly unveiled Almonds and More. This mixed nut blend combines almonds, cashews, and pistachios infused with tantalizing flavors such as Honey Roasted, Smokehouse, and Roasted Sea Salt, appealing to a wide variety of taste preferences.
Maya Erwin, Blue Diamond's Vice President of Marketing and Innovation, expressed excitement about launching the holiday season with such an unexpected celebration. "We saw Halloween as the perfect moment to ignite that early holiday excitement and celebrate Almonds and More's debut across the country. Our snacks make every gathering tastier, whether it's for a festive feast or as a thoughtful gift."
This year holds special significance as Almonds and More makes its first holiday appearance on shelves nationwide, just in time for gatherings, snacking, and gifting. Each can features eye-catching seasonal packaging and is available in three flavor combinations, making them a staple addition to any holiday spread. The versatility of this mixed nut blend ensures it can be enjoyed casually at gatherings, during festive movie nights, at brunches, or even while welcoming the New Year.
For those engaging in effortless entertaining during this busy season, Almonds and More provides a deliciously easy accompaniment for hosts to round out their tables. With snack boards becoming increasingly popular, these nuts offer something for everyone, streamlining the entertaining process.
Additionally, Almonds and More arrives in charming packaging, perfect for thoughtful gifting. Whether it’s for neighbors, teachers, or colleagues, these bite-sized delights represent simple yet generous holiday presents, working well as stocking stuffers or as part of office gift exchanges.
In light of this festive launch, Blue Diamond is also excited to announce its 'Snack More. Save More.' promotion. Shoppers who purchase any Blue Diamond Snack Nuts product of 6oz or larger can now upload their receipts online to receive cash back via Venmo. This promotion makes it even easier for customers to stock up on their favorite snacks, ensuring everyone can join in on the enjoyment without a hefty price tag.
Founded in 1910, Blue Diamond Growers has a rich history as the world's leading almond marketer and processor, setting the foundation for California's almond industry. With a commitment to fostering the benefits of almonds globally, Blue Diamond prioritizes high-quality production while employing approximately 1,300 individuals across its operational landscape, which includes processing facilities and gift shops.
As the holiday season unfolds, Blue Diamond Almonds invites everyone to explore festive flavors that elevate every occasion—making each moment more delectable. Whether you’re indulging during a cozy family gathering or gifting a nutty delight, Almonds and More is perfectly poised to transform your holiday experience.