#Japan #Tokyo #HYBEX #HX LENS #ISPO Brandnew

HYBEX: A New Era in Performance Running Shoes

In an exciting development for the world of sportswear, HYBEX, a pioneering performance running brand based in Japan, has been honored as the only Asian finalist for the prestigious ISPO Brandnew Award 2025. This recognition takes place at ISPO Munich 2025, the largest sports trade fair globally, scheduled from November 30 to December 2, 2025 in Germany.

The Innovation Behind HX LENS

HYBEX, guided by CEO Naoki Hasegawa, is set to unveil its groundbreaking product, the HX LENS running shoe, which has been meticulously developed over two years. The shoe will officially launch in Japan in February 2026. The HX LENS signifies a new standard in running footwear, promising a transforming experience for athletes.

Unique Technology and Design

The most striking feature of the HX LENS shoe is its HeliX sole unit, constructed using a patented metamaterial structure through advanced 3D printing technology. This innovative design allows for a unique “crushing while rotating” mechanism at the forefront that not only absorbs impact upon landing but also reduces braking force. The energy from this motion is then converted into forward propulsion, enabling runners to enjoy a seamless and fluid running experience without experiencing any braking sensations.

The cutting-edge HeliX sole integrates a high-rebound foam layer with a custom-designed upper structure, resulting in an unprecedented combination of superior shock absorption and smooth weight transfer, a duality that traditional running shoes have struggled to achieve.

A Rigorous Development Journey

The journey to the remarkable HeliX technology involved extensive research and development, encompassing over 150 prototypes and rigorous testing in partnership with academic institutions for biomechanical validations and test runs. This commitment to excellence underscores HYBEX’s dedication not just to performance, but to athlete safety and efficacy.

Looking Ahead

As excitement builds for the launch, further updates about the HX LENS, including pricing and color variations, will be shared via HYBEX’s official channels: Website and Instagram @hybex.jp. This initiative mirrors HYBEX's core mission—to redefine the sporting experience through a harmonious blend of technology and design.

About HYBEX

Established with a vision to enhance the intrinsic human activity of running, HYBEX aims to augment athletic performance through innovative approaches. By merging technology with tailored design, the brand is challenging conventional norms in the running shoe market, striving to help athletes realize their true potential.

For inquiries regarding this remarkable story, please reach out via email at [email protected], with attention to Naoki Hasegawa.

As HYBEX prepares for its exciting debut at ISPO Munich and the anticipated release of HX LENS, the running community eagerly awaits to experience this revolutionary stride forward in athletic footwear.