#United States #Los Angeles #Outdoor #mountaineering #Grivel

Grivel's Strategic Shift to Direct-to-Business Model

Grivel, an Italian icon in mountaineering equipment with a legacy spanning over 200 years, is undergoing a significant transformation in its operations within the U.S. market. As of July 2025, Grivel is abandoning its traditional distributor-led sales structure and opting for a direct-to-business (D2B) model for all wholesale accounts across the United States. This strategic pivot aims to strengthen connections with specialty retailers while improving service and responsiveness. It also helps Grivel align more closely with the outdoor communities it serves.

The decision to transition to a D2B model is a testament to Grivel's commitment to fostering stronger partnerships with its retail partners. As CEO Oliviero Gobbi stated, "This is about building stronger partnerships. By eliminating the layers between us and our retail partners, we can respond faster, support better, and collaborate more closely with shops that are core to the outdoor community.” This approach signals a pivotal change in how Grivel operates and interacts with retailers, focusing on creating a more integrated and streamlined distribution process.

Benefits of the New D2B Model

Under the new system, retailers and wholesale partners will have direct access to Grivel’s U.S.-based logistics and support team. This is expected to lead to:

• - Improved Lead Times: By cutting out middlemen, Grivel can ensure faster processing of orders and delivery times.
• - Increased Product Availability: With better inventory management and direct communication, retailers can expect more consistent product availability.
• - Streamlined Communication: Elimination of the distributor layer means clearer and more effective communication channels.

Retailers looking to update or establish a new wholesale account can conveniently fill out a customer onboarding form to directly connect with Grivel’s sales representatives. This proactive measure is designed to facilitate smoother transitions and stronger partnerships with the company.

About Grivel

Founded in 1818 at the base of Mont Blanc, Grivel has established itself as a leader in the development of technical mountain and climbing equipment. The company prides itself on its rich history and commitment to innovation in outdoor gear. With its headquarters located in the Aosta Valley, Italy, Grivel maintains a robust global presence, catering to climbing enthusiasts and outdoor adventurers around the world.

For additional inquiries about the D2B model or to learn more about Grivel’s product offerings, retailers and interested parties can visit Grivel's official website or contact their U.S. sales team directly.

Grivel’s strategic shift signifies not only a change in operational mechanics but also a deeper commitment to fostering a community centered around shared passions—mountaineering, climbing, and outdoor exploration. As Grivel pivots towards this innovative model, it opens doors for increased engagement, better services, and long-lasting relationships within the outdoor retail space.