NaturVet's 'Pawfect Match' Event Rescues Over 150 Pets in Tampa

NaturVet's Impactful Adoption Event: A Success Story



In December 2025, NaturVet hosted its first "Pawfect Match" adoption event in collaboration with Second Shot and The Humane Society of Tampa Bay (HSTB), marking a significant stride in animal welfare efforts. This innovative initiative resulted in a remarkable milestone, placing over 150 furry friends into loving homes.

To incentivize adoptions, NaturVet generously donated $100 for each pet adopted, contributing a total of $15,000 to support HSTB's vital mission. This partnership underlined the importance of community-focused programs aimed at rescuing and nurturing animals in need.

The week-long event featured professional photography to capture the personalities of the adoptable pets, expertly facilitated by Adam Goldberg of AGoldPhoto Pet Photography. The inclusion of NaturVet's ambassador, Mario Lopez, in some portrait sessions added star power and heightened visibility for the animals seeking homes. The campaign effectively highlighted their unique charms, making them irresistible to potential adopters.

Goldberg, the founder of Second Shot, expressed the initiative’s mission to present these animals in their best light. "Our photography aims to showcase each pet's individual personality and partnering with a respected brand like NaturVet only enhances that reach, enabling more pets to find their forever homes," he stated. The collaboration has proven beneficial; last year, NaturVet sponsored over 100 pet portraits, laying the groundwork for an extended partnership in 2026.

Looking ahead, NaturVet is expanding the "Pawfect Match" initiative to include two additional cities, affirming its commitment to assist even more animals in need. CEO Geoff Granger emphasized that thoughtful partnerships such as this can significantly alter the fate of pets and their future families. “By combining adoption incentives with health and wellness support, we can continue to make a profound difference in the lives of pets and the people who care for them,” he said.

NaturVet has earned a reputation as a leading brand devoted to pet health and wellness, offering innovative products crafted with the highest quality ingredients. Their commitment extends beyond mere sales; they actively support community initiatives aimed at enhancing the quality of life for pets and pet owners alike. Since its establishment over three decades ago, NaturVet has positioned itself at the forefront of pet care through a range of products designed for dogs, cats, and even equines, promoting overall well-being.

For those interested in adopting or learning more about the conditions faced by animals in shelters, visit HSTB or NaturVet's website. Staying informed about such partnerships and the further expansion of initiatives like "Pawfect Match" not only raises awareness but encourages community involvement in making a difference for discarded pets.

NaturVet's unwavering support for animal welfare exemplifies how brands can enact change and bring positive experiences to countless companion animals, and their families. As they scale these efforts, the dedication to improving the lives of pets remains evident.

In summary, NaturVet's "Pawfect Match" event is a true testament to the power of collaboration and community spirit in the rescue realm. As the company looks towards future events, pet lovers can only anticipate even more success stories and a growing number of happy, adopted pets in loving homes.

Topics Consumer Products & Retail)

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