Opt Receives Gold Award for Three Consecutive Terms at LPO Award 2025

Opt Clinches Gold Award at LPO Award 2025

Opt Inc., headquartered in Chiyoda, Tokyo under the leadership of CEO Daisuke Kanazawa, has captured a Gold Award at the 'LPO Award Second Half of 2025' for three consecutive terms. This accolade underscores Opt's commitment to creating new value, initiating industrial transformation, and addressing societal challenges.

Celebrating Excellence in Landing Page Optimization

The LPO Award is a pioneering accolade in Japan, aimed at recognizing superior achievements in landing page and website optimization. It serves as a platform to celebrate exemplary companies that excel in utilizing the LPO methodology to enhance market engagement and elevate industry standards. Opt's achievement, being recognized with a Gold Award, was based on two crucial criteria: demonstrable improvements in results, both quantitative and qualitative, and the promotion of market awareness through unique and replicable strategies.

Opt is dedicated to maintaining consumer privacy while leveraging cutting-edge technologies, including generative AI, to foster innovative service development in the future.

CommitCVR®: Elevating Conversion Rates

Opt offers comprehensive LPO consulting through its service CommitCVR®. This initiative supports clients in improving conversion rates (CVR) across various facets of their operations. Leveraging specialized knowledge, the team not only focuses on surface-level LPO practices such as first views, content, and calls-to-action but also encompasses broader aspects like display speed and web interaction, thereby ensuring a holistic approach to user experience enhancement. This Gold Award reflects the tangible results achieved through this service.

Automated Optimization with Shioume AI

In collaboration with LeanGo, Opt has developed a service titled 'shioume AI', which automates the optimization of operational LPO through AI. This service amalgamates Opt's extensive knowledge in LPO effectiveness with LeanGo's AI-driven CVR enhancement tools, aiming to address structural challenges historically faced in traditional LPO methods. The AI operates by analyzing multiple performance patterns in real-time, automatically directing traffic to the highest-performing patterns. This approach minimizes the opportunity losses associated with consistently directing traffic to underperforming patterns, enabling rapid performance enhancement.

Through this initiative, Opt aspires to collaborate with clients as a growth partner, seamlessly merging human insights with AI execution to deliver measurable results.

About Opt Inc.

Founded on April 1, 2015, Opt is driven by its purpose of sparking industrial transformation and addressing social issues through new value creation. The company seeks to become a growth leader, guiding clients with deep understanding and genuine customer-centric LTV (Life Time Value) support. Through this approach, Opt aims to promote sustainable business growth for its client enterprises by transforming the advertising industry (AX = Advertising Transformation®) towards long-term industrial evolution (IX = Industrial Transformation®).

Company Overview of Opt

- Founded: April 1, 2015
- Capital: 100 million yen (as of December 2024)
- CEO: Daisuke Kanazawa
- Address: 6-4 Yobanchou, Chiyoda City, Tokyo, Tokyu Bancho Building
- Business Field: Marketing activities
- Website: Opt

About LeanGo

LeanGo specializes in improving conversion rates through tailored marketing strategies. Utilizing tools like Dejam and their proprietary consulting methods, LeanGo supports businesses in maximizing their conversion effectiveness.