#Japan #Kobe #Farfalle #Ballet Shoes #Naming Contest

Farfalle's Exciting Naming Contest

Farfalle, a charming ballet shoe brand under Croche which has the philosophy of "comfort from a fresh perspective," is launching a naming contest for its latest ballet shoe release. The winning name will not only become the product name, but the creator will also receive a free pair of shoes in their desired color and size! This contest provides an exciting opportunity for customers to engage with the brand and showcase their creativity.

Contest Details

The campaign will run from July 23, 2025, to August 3, 2025. Participants can join by following Farfalle’s official Instagram account, liking the contest post, and submitting their suggested name in the comments. The winner will be announced via direct message in mid-August 2025. It's a chance for participants to not only influence the brand but to also receive a stylish and comfortable ballet shoe for free!

About the New Ballet Shoes

The highlighted shoe features a pointed toe design adorned with a larger matching patent leather bow, giving it a distinct and attractive appearance. The limited-edition ballet shoes will be available in three colors: Black, Navy, and Pink, catering to diverse tastes. With a price of 14,300 yen (including tax), these shoes will be available in eight sizes, ranging from 34 (equivalent to 22cm) to 41 (25.5cm).

Release Date and Purchase Details

The official release date for these charming ballet shoes is set for August 20, 2025. Customers will be able to purchase them exclusively from the official Farfalle online shop. Notably, these shoes will not be available on major platforms such as Rakuten or Yahoo, neither will they be found in the nationwide pop-up shops.

Insights from Farfalle's Brand Manager

Mayumi Kitano, the brand manager of Farfalle, expressed her excitement about the contest: "We wanted to create a fun initiative for our beloved fans who adore our products. We are thrilled with the final result of our new ballet shoes and look forward to seeing the creative names that our supporters will come up with. We hope both the namer and those who eventually own the shoes will cherish them."

Farfalle has a tradition of naming their products with adoration. Past products have proudly belonged to collections labeled with attractive names like “Dean,” “Perle,” and “Poche.” Their sandal “Polon” was the sister to the earlier released model “Sally,” while the sheer material design “Claire” draws inspiration from the French word meaning “bright” and “clear.” This playful approach resonates with their commitment to crafting joyful footwear experiences.

Celebrating Ten Years of Farfalle

Farfalle will celebrate its 10th anniversary in 2023, maintaining a promise of delivering shoes that inspire delight and comfort. From the moment the box is opened, every detail, including the feel and color options, has been meticulously designed to enchant customers. With gratitude towards their supportive patrons, Farfalle is dedicated to continuing to create high-quality products that bring joy to their wearers.

Connect with Farfalle

To keep up with the latest updates, customers can follow Farfalle on Instagram. While awaiting new releases, don’t miss the chance to get involved in the naming contest which merges creativity, community involvement, and personalized fashion.

Join the fun and submit your name idea today to become a part of Farfalle’s delightful story!