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Fresh Express Launches 2025 #FreshStartChallenge

In an exciting move to support consumer health resolutions for 2025, Fresh Express®, a leader in value-added salads, is set to launch its innovative wellness campaign dubbed the #FreshStartChallenge. This initiative encourages participants to actively engage with their wellness goals and cultivate holistic well-being through a variety of themed weekly challenges. Each week's focus will tackle essential aspects including nutrition, fitness, mindfulness, and self-care.

The challenge aims to kickstart participants' resolutions, particularly around the new year, providing a structured yet enjoyable approach to embracing a healthier lifestyle. During the program, consumers will be guided to prioritize health and wellness through actionable steps that can fit seamlessly into their daily routines.

A Multitude of Opportunities

From December 16 to December 31, 2024, Fresh Express will offer early access to excited participants, allowing them to download the weekly challenge packets prior to the official kickoff on January 6, 2025. This early access phase also presents a chance for participants to win exciting prizes, which will include branded Fresh Express products, gift cards, and exclusive fitness resources.

The official program will be active until February 5, 2025, featuring weekly giveaways that include Fresh Express salad kits, motivational wellness tips, and a prized grand-sweep of packages designed to enhance well-being, including items like a walking pad and a meditation app subscription. It’s a perfect marriage of practicality and motivation, as Fresh Express aims to provide necessary tools and inspiration for users to make lifestyle changes that will set the tone for a thriving year.

Insight from Fresh Express

Robin Bell, Marketing Manager at Fresh Express, spoke enthusiastically about the initiative, noting that “the Fresh Start Challenge campaign provides easy and actionable tips to lead a healthier life. By committing to daily challenges that might involve incorporating more greens into meals or sharing photos of healthy dishes, participants can make their health journey less daunting and more enjoyable.”

Not stopping at the wellness challenges, Fresh Express offers over 100 unique salad varieties, from fresh leafy greens to chef-crafted salad kits, enabling consumers to meet their dietary needs conveniently. Their latest product innovation, Hot or Cold Salad and Noodle Meal Kits, is perfect for those looking for a speedy meal as it can be ready in under five minutes while featuring tasty, Asian-inspired flavors like Korean Sesame.

With an extensive collection of over 380 recipes available on their website, consumers can easily find new and exciting meal ideas that fit any occasion. Whether it’s a refreshing Citrus Spring Mix Salad or an Italian Crusted Salmon meal, Fresh Express provides various delicious, nutritious options.

Join the Challenge!

In addition to the engaging activities introduced through the #FreshStartChallenge, Fresh Express will support the campaign with a robust advertising strategy ranging from digital promotions to in-store signage. Consumers are encouraged to sign up by December 31, 2024, to ensure that they gain early access to exclusive materials and coupons.

To learn more about how you can get involved in the #FreshStartChallenge and start your journey towards better health and wellness, visit Fresh Express.

About Fresh Express

Fresh Express is the brand leader in value-added salads, committed to providing delicious and convenient ready-to-eat salads, leafy greens, and vegetables. With a pioneering spirit characterized by the development of the Keep Crisp® bag in the 1980s, Fresh Express has shaped the retail packaged salad market. Today, they offer an array of innovative salad products catering to both conventional and organic preferences. More than 14 million consumers enjoy Fresh Express products weekly, making it a staple for those who prioritize health and convenience.