Spiro Expands Its Global Creative Landscape with 2Heads Acquisition

In a significant move aimed at enhancing its creative capabilities, Spiro®, the global experiential agency that operates under GES, announced the acquisition of 2Heads, a renowned London-based creative agency. Known for its groundbreaking work in immersive brand experiences, 2Heads has been a pivotal player in both the North American and European markets.

The acquisition will solidify Spiro’s footprint in the global market, particularly in the UK and Europe, allowing for an enriched portfolio of experiential solutions tailored for clients. Together, the two agencies promise to deliver next-generation experiences powered by a shared commitment to innovation, striking design, and impactful storytelling.

Derek Linde, CEO of GES, emphasized the importance of this acquisition: “The takeover of 2Heads reflects our ongoing commitment to expand our global capabilities in experiential design through Spiro. By combining 2Heads' creative excellence with Spiro’s strategic creativity and extensive delivery infrastructure, we’re introducing a more comprehensive and interconnected ecosystem that accelerates our clients’ growth and strengthens our leadership position in the experiential domain.”

Founded in London, 2Heads has established a diverse portfolio over its years of operation, covering sectors such as aerospace, technology, financial services, and consumer brands. The agency has garnered a reputation for creating immersive event experiences, design-focused storytelling, and effective brand activations across various platforms.

Jeff Stelmach, Global President of Spiro, echoed this sentiment, stating, “2Heads shares our belief that creativity and innovation can bridge the gap between brands and people. This partnership enables us to explore new avenues for creating effective, strategic creative experiences while maintaining the continuity that makes both agencies truly exceptional. The merger expands our global presence, granting 2Heads' clients access to Spiro’s international reach, which allows us to provide extraordinary experiences regardless of where their audiences are situated.”

For over four decades, 2Heads has championed the power of creativity and innovation, striving to elevate brand experiences and transform how well-known brands engage with people globally. Paul Godwin, Managing Director of 2Heads, noted, “Joining forces with Spiro allows us to advance this vision on a global scale, creating fresh opportunities for our clients while remaining true to the craftsmanship, culture, and partnership that define us.”

With this acquisition, Spiro not only expands its geographical reach but also integrates creative excellence, digital innovation, and strategic insights to provide transformative brand experiences to clients around the world. As a part of GES, a leading global provider of experiential marketing and event services, Spiro continues to set innovative standards for brand engagement.

About Spiro

Spiro (pronounced sp-eye-roh) is a strategically-driven, creatively-focused global experiential agency setting benchmarks for how brands connect and grow. Through accelerating brand gravity—the data-driven, emotional, and behavioral attraction between brands and their audiences—Spiro transforms brands into experiences. The agency enjoys a strong international network and is trusted by some of the world’s most influential brands, creating attractions that keep clients coming back.

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About 2Heads

2Heads is an award-winning experiential agency dedicated to connecting people and brands through unforgettable moments. Their immersive, exciting, and impactful brand activations stem from human insights, fueled by creativity, driven by innovation, and focused on results. From gala launches to groundbreaking tech activations, the 2Heads team—comprised of strategists, creatives, developers, innovators, logistics experts, producers, and technologists—collaborates to help leading brands engage their customers more effectively.

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