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Sequel Brands Launches MOVE: A Revolutionary Digital Wellness Platform

In the quest for better health and well-being, Sequel Brands has taken a significant step by introducing MOVE, its sixth brand and first digital wellness platform, powered by SEQUELai. This innovative initiative aims to make personal wellness more accessible and achievable for everyone, regardless of their fitness background.

Bridging the Gap in Fitness

Despite increased awareness of the importance of healthy living, studies show millions of Americans struggle to implement healthy habits consistently. According to the CDC, less than half of U.S. adults meet the recommended guidelines for aerobic physical activity. MOVE is designed to bridge this gap by simplifying and streamlining the process of healthy movement.

With a subscription model priced at $5 per month or $25 annually, the MOVE platform is available for download on both iOS and Android. It offers a comprehensive range of features including AI-powered coaching, customized workouts, nutritional guidance, and daily accountability designed to help users foster sustainable health routines.

A Focus on Movement as Medicine

Sequel's Founder and CEO, Anthony Geisler, emphasizes that movement is fundamental to enhancing our health. He believes the challenge lies not in a lack of information but in converting knowledge into consistent action. As he points out, “Movement is medicine – it’s the catalyst for all other health habits.” The mission behind MOVE is clear: to encourage more individuals to incorporate regular movement into their lives.

Introducing SmartCoach AI

At the core of the MOVE platform is SmartCoach, an AI wellness coach that tailors plans based on users’ personal goals, fitness levels, and schedules. Unlike many wellness apps that cater primarily to those already engaged in fitness, SmartCoach aims at individuals who may not regularly exercise. It guides them in developing habits that are not only effective but also sustainable.

The MOVE platform encompasses various programming areas, including strength training, cardiovascular health, mobility exercises, and even mental wellness. It continues to evolve, promising new features like MePod, which will provide personalized weekly podcasts, and Daily Recommendations that adapt in real-time based on individual progress.

Expanding the AI Strategy

MOVE marks a pivotal moment in Sequel Brands' broader strategy to harness AI in enhancing member experiences. The company is dedicated to creating tools that empower users to embrace healthier habits while also providing franchisees with innovative ways to engage and retain their clients.

Alex Isaly, Sequel Brands' President, articulates a vision that revolves around simplicity: “Technology should make healthy living easier, not more overwhelming.” With MOVE, individuals can expect coaching that evolves alongside them, establishing a new paradigm for health and wellness.

The MOVE Smarter, Live Brighter Challenge

As part of the launch celebration, Sequel is hosting the MOVE Smarter, Live Brighter Challenge, which began on July 20. This challenge is open to all fitness levels, inviting participants to complete four activities weekly, involving walking, strength training, mobility, and sleep guidance. This initiative fosters community and accountability, creating an engaging experience for all users, regardless of their starting point.

To join the challenge and embrace healthier living, interested individuals can download the MOVE app on either iOS or Android or visit sequelbrands.com/move-challenge.

About Sequel Brands

Sequel Brands is a forward-thinking fitness franchisor that redefines the future landscape of movement and wellness. With other brands in its portfolio, including Pilates Addiction and BODY20, Sequel aims to create lasting social impact through innovative wellness solutions. To learn more about Sequel Brands and their initiatives, visit sequelbrands.com.