#Marriott Bonvoy #Travel Loyalty #Japan Airlines

A New Era in Travel Loyalty

Marriott International and Japan Airlines (JAL) have made significant strides to expand their previous partnership, promising their members a range of new perks that cover both flights and accommodations. This collaboration marks the first substantial step for Marriott Bonvoy to engage with a Japanese airline, and for JAL, it is their inaugural strategic partnership with a global hotel group.

This enhanced alliance allows members to enjoy a seamless experience that stretches from airline travel to hotel stays. They will benefit from a new mutual status match, making it easier to attain high-tier membership benefits across both platforms. Members of the Marriott Bonvoy program and JAL's Mileage Bank can gain access to exclusive advantages, enriching their travel experience like never before.

Benefits for Marriott Bonvoy Members

Marriott Bonvoy members will automatically earn JAL's FLY ON points simply by linking their accounts. The total number of points earned can vary depending on the elite membership status, with higher-tier members enjoying more significant rewards. Notably, Titanium Elite and Ambassador Elite members will receive automatic upgrades to JAL's Crystal membership or higher, depending on their existing FLY ON points. This allows them enhanced recognition and privileges in their travels.

Advantages for JAL Mileage Bank (JMB) Members

On the other hand, JMB members will seamlessly join the Marriott Bonvoy loyalty program. This connection provides quick opportunities for status matches and accelerated elite qualifications, allowing for a richer travel experience. Members will gain access to over 10,000 participating Marriott Bonvoy hotels and resorts worldwide. They can also enjoy perks such as room upgrades and late check-out, exclusive to elite members. Furthermore, JMB Sapphire members and above will automatically receive corresponding Marriott Bonvoy elite qualifications, ensuring they benefit equally from this partnership.

Insights from Leadership

John Toomey, Chief Commercial Officer at Marriott International for the Asia Pacific region, commented on this innovative partnership, stating that it propels Marriott's “hyper-local strategy” forward. By collaborating with representative companies in each market, Marriott aims to provide unprecedented value to its members. The integration of Marriott Bonvoy with JAL's mileage program not only facilitates quicker access to perks but also amplifies the overall travel experience for members.

Shingo Nishida, Executive Officer and Head of the Mileage and Lifestyle Business at JAL, expressed that this partnership signifies a major step forward in enhancing benefits and engagement for their valued customers. Through this collaboration, JAL aims to broaden its value beyond flying to include enhanced lodging experiences, allowing members to enjoy more enriched travel opportunities.

About Marriott Bonvoy

Marriott Bonvoy is an award-winning travel program and marketplace created by Marriott International, delivering new and exciting experiences for members around the globe. With a portfolio of over 30 unparalleled brands, members receive top-notch hospitality in some of the world's most memorable destinations. They can earn points through stays at hotels and resorts, and everyday purchases made with partnered credit cards. Furthermore, the points can be redeemed for future stays and a variety of experiences with Marriott Bonvoy Moments, as well as for premium products in Marriott Bonvoy boutique stores. The Marriott Bonvoy mobile app offers personalized and contactless travel experiences to ensure peace of mind while traveling. To learn more about Marriott Bonvoy or to register for free membership, visit Marriott Bonvoy. Also, download the Marriott Bonvoy app from here.

About Japan Airlines

Founded in 1951, Japan Airlines (JAL) is a member of the oneworld® alliance, operating a network to 413 airports in 71 countries with a fleet of 234 aircraft as of March 2026. Recognized as a