TCL Expands Retail Partnership with MediaMarktSaturn in Germany

In a significant move aimed at enhancing its brand presence in Europe, TCL, the world's foremost provider of ultra-large TVs and the leading manufacturer of Mini LED televisions, has officially announced the extension of its strategic retail partnership with the MediaMarktSaturn Retail Group. As of May 2025, TCL's extensive range of products will be available across all MediaMarkt and Saturn locations in Germany, both in-store and online. This partnership marks a critical advancement in TCL's efforts to solidify its market position and reach a broader audience in the consumer electronics sector.

Enhanced Customer Experience

To celebrate the commencement of this partnership, TCL is introducing an enticing cashback program for German customers, offering up to €400 off on purchases. This initiative is designed to make TCL's innovative products even more attractive to potential buyers. Customers will have the opportunity to experience TCL’s latest advancements, including the cutting-edge QD mini-LED innovations, such as the C7K series and the enhanced QLED series P7K. Each product has been meticulously engineered to merge state-of-the-art technology with an exceptional user experience.

A Passion for Sports

TCL and MediaMarktSaturn not only share a commitment to technology and innovation but are also united by a passion for sports. This enthusiasm is showcased through various sponsorship engagements, including TCL's global partnership with the Olympic Games and its role as an official partner for the German national football team. Alex Ma, TCL’s Country Manager for the DACH region, stated, "With MediaMarktSaturn, we are turning a new page for TCL in Germany, aiming to make innovative and high-quality technology accessible to even more people and enhance the brand's visibility."

A New Chapter in Retail Presence

The partnership will significantly bolster TCL's retail presence in Germany and across Europe, laying a sturdy foundation for sustainable regional growth. As a major player in the global TV market, TCL is more committed than ever to making advanced entertainment and smart home technologies accessible to a wider audience. Collaborating with a well-established retail partner with vast market reach and local insight will accelerate TCL’s ability to provide its innovative technologies to a broader customer base.

Looking Ahead

With this strategic partnership, TCL is set to make waves in the consumer electronics landscape throughout Germany, giving consumers access to some of the most advanced technologies available today. The partnership not only reinforces TCL's status as a leading brand but also opens new avenues for fostering technological innovation that enriches lives. To learn more about their product offerings, visit TCL's official site.

This collaboration marks an exciting new chapter for TCL, as they continue to pioneer advancements in the television industry while prioritizing customer satisfaction and accessibility through partnerships with leading retailers.