#China #Guangzhou #Global Expansion #China Mobile #CMobile

China Mobile Rebrands as 'CMobile' for Global Outreach

In a significant move at the 2025 China Mobile Global Partners Conference held in Guangzhou, China, the company has unveiled its refreshed international brand, 'CMobile.' This launch came during a forum where He Biao, General Manager of China Mobile, alongside company representatives and global partners, introduced a forward-thinking blueprint tailored for global expansion.

The unveiling of CMobile is not merely a rebranding but a vital step in China Mobile's journey towards greater internationalization. With this new brand, the company aims to foster deeper relationships and collaborations with partners worldwide, underscoring its commitment to inclusivity and openness.

The 4C Framework of CMobile

At the core of the CMobile brand is the innovative 4C framework:
1. Customer (Customer Centricity): This principle emphasizes a customer-focused approach aimed at enhancing service quality and facilitating wide-scale collaborative services.
2. Cooperation (Open Cooperation): This aspect focuses on establishing trustworthy, sustainable partnerships, thereby positioning China Mobile as a reliable partner in the digital realm.
3. Creation (Innovative Foundation): Underlining the importance of technological innovations, this initiative encourages rapid adaptation to market needs through enhanced product capabilities and collaborative efforts across various industries.
4. Connection (Intelligent Global Connection): With an emphasis on infrastructural development, China Mobile aims to accelerate the construction of new information infrastructure, such as data centers, ensuring a globally unified intelligent connection.

Since its inception in 2006, China Mobile has diligently expanded its international presence, with 40 business locations and significant international transmission capacities. This has facilitated comprehensive international telecommunications service offerings for both personal and business entities.

Strategic International Collaborations

The company has initiated several collaborative platforms to enhance its international footprint:

• - The Hand-in-Hand Program, which unites 29 global members, reaching over 3 billion mobile subscribers.
• - The iSTAR Program, linking with 500 partners to support Chinese enterprises in their digital globalization journey.
• - The GTI International Innovation Platform, which consists of 147 members, dedicated to fostering collaborative innovations in 5G, 6G, and Artificial Intelligence.

New Ecosystem Alliance

In addition to the brand revamp, China Mobile also launched the International Ecosystem Alliance. This open framework encourages cooperation among partners in the digital value chain, designed to nurture a collaborative global network conducive to mutual growth and progress. This alliance represents a unification of efforts aiming to establish a robust ecosystem for co-development in the digital space.

With the launch of CMobile and the International Ecosystem Alliance, China Mobile has positioned itself as a key player in developing a global digital civilization, embodying what can be termed a “Chinese Solution” for a more interconnected world.

Looking Forward

As China Mobile continues to push forward with its internationalization strategy, it aims to act as a vital link in the context of information dissemination, value generation, and community building within the digital landscape. By enhancing connectivity and bridging China's advanced digital technologies with global opportunities, China Mobile seeks to empower a global network rich in collaboration and innovation, setting the stage for future endeavors.

With its renewed brand and strategic vision, CMobile is set to redefine the benchmarks of collaboration and connectivity in the evolving telecommunications landscape.