Nurri Introduces Exciting New Strawberry Flavor for Protein Shakes at Costco

Nurri Introduces New Strawberry Flavor

Nurri, a brand recognized for promoting better-for-you choices, has introduced a new flavor of its highly popular 30g Protein Ultra-Filtered Milk Shakes: strawberry. This exciting addition follows the successful launches of the original chocolate and vanilla flavors, which have been well received by consumers at Costco stores nationwide.

The strawberry flavor was created in response to popular demand, making it a much-anticipated release since the brand made its debut in Costco less than a year ago. "Strawberry has been our most requested flavor since day one—you asked, we delivered," said Adam Tollefson, Director of Marketing at Nurri. This sentiment emphasizes the brand's commitment to listening to its consumers and providing them with what they truly desire.

Each 30g Protein Ultra-Filtered Milk Shake offers not only substantial protein content but also boasts low sugar, with just 1 gram per serving and a total of 150 calories. The formulation is designed for health-conscious consumers looking for a satisfying drink that aligns with their dietary goals. The product also emphasizes sustainability, coming in 100% recyclable aluminum packaging, further promoting a healthier lifestyle—for both individuals and the planet.

The retail pricing for these new strawberry milkshakes stands at $19.99 for Costco members and $26.99 on Costco.com, allowing easy access to nutritious choices for consumers across the country. Sold in convenient 12-packs, the strawberry flavor will sit alongside its existing chocolate and vanilla counterparts on shelves, making it easier for consumers to choose their favorite or try something new.

Tom Lehocky, the Vice President of Sales at Nurri, expressed gratitude for the ongoing partnership with Costco, acknowledging their support in facilitating the introduction of this new flavor. "We've focused on strategically expanding offerings with our retail partners and making brand development decisions based on the needs of our consumers," he noted, highlighting the brand's approach to sustainable growth through targeted collaborations.

Excited fans and health enthusiasts can look forward to more innovative flavors in the future as Nurri aims to meet the diverse tastes of its growing customer base. To keep up with the latest updates related to new flavors and store rollouts, fans are encouraged to follow Nurri on social media platforms like Instagram, Facebook, and TikTok.

About Nurri

Nurri is not just a beverage brand but a lifestyle entity on a mission to enrich consumers' lives through joy and nourishment. With flavors that make healthy choices fun, Nurri aims to empower individuals to embrace healthier lifestyles while savoring delicious flavors. Their slogan encapsulates this ethos: "Nourish better, smile bigger." You can explore more about their offerings on drinknurri.com.

The launch of the strawberry flavor represents an exciting chapter for Nurri as it continues to expand its presence and innovate in the health beverage sector, bridging the gap between taste and nourishment.