The Rise of LLMO in SEO: AI Writing Tools Take the Lead

LLMO Rising in the Marketing Sphere

A recent study conducted by BringFlower, a company that develops the SEO-focused AI writing tool BringRitera, has unveiled significant trends in the usage of AI writing tools among SEO professionals in Japan. This survey targeted SEO managers aged between 20 to 50 years who are currently utilizing AI writing tools for SEO purposes. The results point towards a transformative shift in marketing methods, primarily led by Large Language Model Optimization (LLMO).

Background of the Study

The accelerating demand for business efficiency and productivity has been largely fueled by the promotion of digital transformation (DX) and changes in work styles. As companies increasingly tap into AI technologies, tools designed for SEO content creation are becoming indispensable. With a myriad of multifunctional SEO AI writing tools available, it was crucial to understand what SEO professionals desire in terms of features, how they discover these tools, and their level of satisfaction with the functionalities provided.

Survey Overview

The survey was conducted from July 9 to July 14, 2025, and included 275 SEO professionals from companies that implemented SEO-oriented AI writing tools. The survey, supported by RC Research Data, aimed to shed light on how these tools are utilized, the challenges faced, and the overall efficacy of the tools in question.

Key Findings

Adoption Rate of AI Writing Tools

Approximately 75% of the surveyed SEO professionals confirmed that their companies have adopted SEO-specific AI writing tools. This indicates that a substantial majority of businesses engaged in SEO strategies are leveraging these AI technologies.

Leading AI Writing Tools

Among the tools utilized, BringRitera had a notable presence, garnering 7.8% among users. The top three tools were identified as Tool A (10.7%), Tool B (9.8%), and Tool C (9.3%). The close ranking among the leading applications suggests that while there are popular choices, the market is still quite diverse regarding tool selection.

Information Sources

When asked about how they learned about their current tools, the majority—19%—mentioned generative AI as their source, followed by company recommendations (17.6%) and video platforms like YouTube (16.6%). Interestingly, traditional methods like search engines (14.2%) were ranked lower, emphasizing the growing influence of generative AI in information dissemination.

Utilization of Features

In terms of feature utilization, less than 40% of respondents reported effectively using more than 60% of their tool's functionalities. A significant number indicated that they struggle with the abundance of features available, leading to a sense of overwhelm about which to use. Specifically, 32.8% attributed their limited usage to not knowing where to start due to the extensive range of options available.

Satisfaction and Effectiveness

Despite the challenges, a fair number of users expressed satisfaction with their tools. However, satisfaction levels varied significantly from tool to tool. The participants rated satisfaction levels with BringRitera receiving the highest score of 1.44, in contrast to lower scores for others.

Importance of Cost Effectiveness

The survey also highlighted that the most crucial factor for users when selecting an AI writing tool is cost-effectiveness, with 17.5% identifying it as the top priority. This reflects the keen awareness among users about optimizing their investments in SEO tools.

Conclusion

The survey highlights the significant role generative AI plays in the marketing and SEO landscape. Surprisingly, many practitioners learned about their tools from generative AI platforms, indicating a pivotal shift towards AI-driven decision-making. As companies continue to prioritize SEO in their marketing strategies, the necessity for tools that are not only effective but also easy to navigate and understand becomes paramount. BringRitera, designed with user-friendliness in mind, offers a streamlined solution that allows for generating articles simply by inputting keywords. With free trials available, it stands ready to meet the evolving needs of SEO professionals in a landscape increasingly dominated by LLMO.

As a reminder, anyone utilizing this survey data must credit BringFlower and provide a link to the original source at BringFlower Survey.