Deer Park® Spring Water Launches Atlanta-Themed Bottle and Pledges Support During MLB All-Star Week
Deer Park® Spring Water Honors Atlanta with a Unique Bottle
Deer Park® Spring Water, a beloved hydration brand, has taken a momentous step to celebrate Atlanta as it gears up for the 95th MLB All-Star Game. This special week promises excitement not just in baseball, but also in community spirit. The company has introduced a limited-edition bottle featuring the artistic flair of local talent, George F. Baker III, encapsulating the essence of Atlanta's creativity and resilience.
A Transparent Gesture of Community Support
Set to be held on July 15, the All-Star Game will be held at the heart of Atlanta, inspiring Deer Park to launch this new initiative. The striking 25 fl. oz aluminum bottle not only stands as a tribute to Atlanta's iconic skyline but also provides a platform for the spring water brand to support three significant local organizations dedicated to uplifting the community.
With every purchase of this limited-edition bottle, consumers can feel a sense of pride knowing that they are contributing to the greater good. Deer Park will donate a substantial amount of $95,000 divided amongst three organizations—Food Well Alliance, Boys & Girls Club of America, and Team Red, White & Blue (Team RWB)—via a public voting system where supporters can choose their preferred beneficiary.
Celebrating Atlanta’s Spirit with Artistic Flair
Artist George F. Baker III, renowned for his vibrant community-focused art, expressed his excitement about partnering with Deer Park. He remarked that he was honored to create artwork that captures the essence of Atlanta, stating, "Atlanta fans show up loud, proud, and full of heart, and that spirit lives in every part of this project."
The design showcases not just the beauty of Atlanta, but the rich tapestry of its culture, which has fueled the local community’s identity. Alongside the bottle launch, Deer Park will also unveil a community mural in the Summerhill neighborhood—a creative endeavor reflecting the interconnectedness of local residents and their stories.
Digital Campaign: Keeping It Real
In alignment with this vibrant celebration, Deer Park has introduced a digital campaign titled "Keeping It Real." This initiative puts the spotlight on various individuals who contribute to Atlanta's unique character, featuring interviews and stories from community members, including baseball players like Austin Riley, who has lent his voice to support the cause.
The campaign reveals the pulse of Atlanta, portraying not just what makes the city tick but whom it stands for. This content series aims to engage fans and residents alike, showcasing the community's vibrant personalities and how they contribute to the local fabric.
How to Participate
The community can get involved by voting for their favorite among the three organizations—the Food Well Alliance works towards the establishment of community gardens to promote food equity; the Boys & Girls Club of America provides safe spaces for kids to learn and grow; and Team RWB focuses on helping veterans lead healthier lives through fitness and camaraderie.
Voting will continue until June 30, and all three organizations will be honored during the All-Star festivities, reinforcing the impact of community engagement.
Legacy of Hydration and Sustainability
Deer Park® Spring Water has been a staple of hydration in the eastern seaboard since its inception in 1873. With sustainable practices rooted deeply within their operations, the company aims to make a positive environmental impact, donating 1% of sales from aluminum bottle purchases to conservation efforts, in partnership with 1% for the Planet, aimed at preserving watersheds for future generations.
Atlanta is not just a city hosting a baseball game; it is a hub of creativity, culture, and community spirit. With Deer Park® Spring Water taking strides to recognize and support these qualities, it encourages everyone to rally together and celebrate as the city shines on one of baseball’s grandest stages. This merging of sports, art, and community exemplifies what it means to be truly connected to the place we all call home.