#Japan #Tokyo #b.box #Weskiii #Drink To Go

b.box Introduces the 'Drink To Go' Initiative

In an exciting move to enhance hydration habits while being mindful of the planet, Australian baby and kids brand b.box, operated by Weskiii Inc., is set to launch a new project called ‘Drink To Go’ in the summer of 2025. The initiative aims to promote a refreshing and sustainable style of hydration that is kind to both individuals and the Earth. The campaign embodies the slogan “Hydrate Your Mood, b.box” which encourages using personal bottles for a stylish and positive impact on the environment.

Understanding 'Drink To Go'

At b.box, we believe that drinking water goes beyond merely quenching thirst; it’s about uplifting your mood and making conscientious choices. Owning a favorite personal water bottle not only rejuvenates you but also aids in cultivating a personal style that reflects sustainability.

As a child-focused brand, b.box is keen on fostering a positive future for kids. The launch of the 'Drink To Go' project comes in response to the increasing sales of drink bottles and society's growing awareness of the need for sustainability and plastic reduction. This initiative is designed to generate a positive cycle that benefits both people and the planet.

In addition to promoting the daily use of personal bottles, b.box is exploring a variety of collaborations encompassing water supply apps, events, and partnerships with environmental and educational organizations.

Future Actions Include:

• - Collaborating with refill stations to promote convenient access to water.
• - Hosting workshops that encourage the use of personal bottles.
• - Launching projects to eliminate single-use plastic bottles at festivals and sports events.
• - Collaborating on initiatives with water purifiers.
• - Creating content with hydration experts and influencers.

Introducing the 'Everyone's Drink To Go' Campaign

Starting from June, b.box will kick off a social media-based campaign called “Everyone’s Drink To Go,” inviting participants to share moments of hydration with their b.box bottles. This community-focused initiative encourages users to engage easily by posting photos and videos on Instagram with designated hashtags. Participants will obtain b.box bottle points for their posts, which may be featured on b.box's official social media channels and dedicated campaign page. Notably, selected entries will receive enticing prizes, and all submissions will be compiled into a video showcasing collective summer memories.

Your posts can contribute to the movement towards reducing single-use plastic and help promote a greener future. Let’s fill up our b.box points together!

Campaign Duration: June 2 - July 31, 2025
How to Participate:
1. Follow b.box’s official Instagram account (@bboxforkidsjapan)
2. Tag b.box in your posts with the hashtags (#HydrateYourMoodbbox #EveryonesDrinkToGo2025) and share your themed photos or videos.

Participants are encouraged to capture moments of using b.box bottles (featured items: Stainless Steel Drink Bottle / Stainless Steel Sports Spout Bottle / Flip Top Bottle) while out and about or hydrating. There are no age restrictions, and you can submit as many times as you wish, whether through photos or videos.

Prizes

Among the submitted posts, winners will be awarded as follows:

• - Sparkling Smile Award
• - Best Drink Time Award
• - Happy Charge Award

Winning participants will receive a digital coupon worth 3,000 yen that can be applied on the official b.box website.

Winner Announcement: Winners will be carefully selected and announced via direct message or through a post from the official account after the campaign concludes.

Note: By posting with the designated hashtags, participants will be considered as having entered the campaign. Photos and videos submitted may be utilized across official b.box channels and in promotions.

Featured b.box Stainless Steel Drink Bottles

• - 350ml / 500ml Stainless Steel Drink Bottle: These bottles feature a button lid, ideal for kids to easily open and close. They are designed for convenient hydration while at preschool, kindergarten, or school, available in a variety of stylish colors for boys and girls alike.
• - 500ml Stainless Steel Sports Spout Bottle: Keep drinks cold for up to 15 hours or warm for 8 with its triple-layered insulation. The one-push lid and handy carry strap make it ideal for kids aged three and up.
• - 690ml Flip Top Bottle: Easy to drink from without tilting the body thanks to the straw-style spout. Its simple design allows for effortless cleaning, even being dishwasher safe.
• - 1L Flip Top Bottle: This large-capacity option is perfect for older kids and adults, featuring triple-layer insulation that retains cold for up to 46 hours, complete with a convenient carry handle.

About b.box

Founded in Australia in 2007, b.box has grown to over 2,000 retail outlets nationwide. The brand is recognized for its innovative feeding products designed for fostering independence in children. As b.box expands, it continues its mission of creating functional yet stylish items that are now popular in more than 45 countries worldwide.

Official b.box Website: b.box Website
Official b.box Instagram: Instagram

For inquiries about retailing b.box products: contact here.