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New Breed Launches Their Annual State of HubSpot Report

New Breed, a renowned Elite HubSpot Solutions Partner, has just announced the release of their much-anticipated annual report titled 'State of HubSpot'. This extensive research draws on insights from 1,255 global leaders across various revenue-generating functions including Marketing, Sales, Revenue Operations, Customer Success, and Finance. The findings reveal how modern buyers are transforming the marketplace, moving rapidly, utilizing AI for decision-making, and demanding personalized experiences at every customer touchpoint.

One of the striking takeaways from the report is that only 6% of revenue leaders now feel confident about achieving their goals, which is a slight decrease from last year's figures. The report indicates that companies still face the same primary challenges: keeping pace with technological advancements and the integration of AI within sales processes. However, a new concern has emerged—organizations are now increasingly worried about attracting and retaining the right talent in this competitive landscape.

The 'State of HubSpot' report also highlights the strategies employed by top-performing firms, defined as those projecting revenue growth within the coming twelve months. Here are three significant insights:
1. AI Leadership Resonance: A remarkable 43% of HubSpot users perceive the platform to be a leader in AI, compared to just 19% of non-users.
2. Platform Momentum: The report indicates that 82% of organizations not currently using HubSpot are contemplating the implementation of one or more Hubs in the next year.
3. Impact of Partners: Companies supported by partners experience a notable increase—22 points in AI adoption, 21 points in data unification, and 9 points in revenue growth.

Patrick Biddiscombe, CEO of New Breed, remarked, "The pace of change in the buyer's journey has never been faster; AI has put unprecedented knowledge and control in buyers' hands. The leaders who will win the next era are those bold enough to rethink their playbook, combining account-based precision with AI-powered agility to create meaningful, lasting connections at every stage of the journey."

This year's report launch is particularly significant as two of New Breed's customers, Kelly Services and Morehouse College, were featured in the opening keynote presentation by HubSpot's CEO, Yamini Rangan, at the Inbound 2025 event. These organizations were celebrated for their pioneering efforts in AI-driven innovation and transformative organizational changes, showcasing the trust that global enterprises have in New Breed for facilitating strategic change and measurable results.

The report also offers an engaging way to interact with its data and insights via the SOHS agent, providing users with opportunities to ask questions and dive deeper into the findings.

About New Breed

New Breed positions itself as the premier growth partner for companies embracing HubSpot. They empower businesses to accelerate growth through AI-driven strategies, platform-wide enablement, and comprehensive solutions tailored for HubSpot's extensive Marketing, Sales, Service, and Operations suite.

Operating across all three core partner programs of HubSpot—Solutions, App, and AI—New Breed provides a uniquely thorough perspective within the ecosystem. Their partnership with some of the most rapidly expanding mid-market and enterprise organizations in the HubSpot framework, including Kelly Services and Morehouse College, enables them to define the future of AI-paced growth.

It is important to note that the State of HubSpot report is independent and holds no affiliation with HubSpot, Inc.

For more insights, you can download the State of HubSpot report and start exploring how AI is shaping the future of marketing and sales strategies today.