#Japan #Setagaya #Japanese Aesthetics #TOJI #Winter Solstice

TOJI Celebrates Winter Solstice with a Brand Movie

TOJI Inc., headquartered in Setagaya, Tokyo and led by CEO Natsuki Matsuda, is set to release a brand movie on December 22, 2025, coinciding with the Winter Solstice. This movie will be available on the official website and various social media platforms. You can watch the trailer here.

Winter Solstice, the longest night of the year, marks the time when winter fully settles in. In Japan, an age-old tradition involves soaking in yuzu-infused baths to warm the body, ward off colds, and maintain health throughout the winter. Interestingly, Winter Solstice is also playfully referred to as ‘Touji Day’ (湯治の日), a day associated with healing and rejuvenation through warm baths, signifying the importance of self-care in Japanese culture.

In alignment with these rich customs, TOJI seeks to honor the meaning rooted in the Japanese way of life through the imagery presented in its brand movie. The film features scenes set in a sake brewery, showcasing lush forests, pristine waters, the process of sake-making, and the delicate sounds of fermentation, woven together with the meticulous craftsmanship of artisans. This visual journey reflects the intersection of nature and human effort, embodying the lengthy tradition and aesthetic ideals developed over generations in Japan.

The movie artfully portrays the richness created by the synergy of natural forces and human hands, and depicts connected themes like 'stillness', 'space', and 'breath', linking them to contemporary beauty and modern lifestyles.

On this significant day of the Winter Solstice, TOJI invites everyone to experience the essence of Japanese aesthetics and richness through this poignant brand movie. By soaking in a bath while appreciating the thematic representations in the film, viewers are encouraged to connect with their own wellness journey.

Brand Movie Release Information

• - Video URL: Watch it here
• - Official Website: TOJI Japan
• - Instagram: @toji.japan

Special Giveaway Campaign for Brand Movie Launch

To celebrate the brand movie's release, TOJI will be holding a special Winter Solstice campaign. During this period, three lucky followers of TOJI's official Instagram account will win a gift of TOJI's Yuzu Sake Lees Bath Powder. This initiative aims to provide an opportunity to unwind in a bath infused with the refreshing aroma of yuzu, enhancing one’s mental and physical well-being on this pivotal day.

• - Giveaway Details: Three winners will receive Yuzu Sake Lees Bath Powder, made from natural fragrances primarily sourced from Kochi Prefecture and Nara Prefecture.
• - How to Enter: Follow TOJI's official Instagram account (@toji-japan).
• - Entry Period: December 22, 2025 (Monday) to December 25, 2025 (Thursday).
• - Winners Announcement: Winners will be notified via direct message.

About TOJI

TOJI is a wellness brand that brings timeless wisdom of beauty and health from Japan into contemporary forms. Established in 2024, the brand focuses on sake lees and its abundant benefits, creating products that harmonize selected ingredients with great care. Through these processes, TOJI values its connections with all individuals and regions involved, and additionally participates in programs that support global marketing for local inns and sake breweries while enhancing their unique appeal.

For inquiries, kindly contact: [email protected]. We look forward to connecting with media outlets interested in TOJI and any sake brewers or producers who resonate with our mission.