FLATTE Personal Pilates Opens Its First Location in Joto Area, Tokyo

FLATTE Personal Pilates Grand Opening

On April 1, 2026, FLATTE Personal Pilates will officially open its doors at the Minamisenju studio, marking the brand's first establishment in the Joto area of Tokyo. Known for its innovative fitness solutions, FLATTE aims to redefine the way individuals approach personal training and fitness regimes, ensuring an accessible environment for everyone.

A Journey from Soccer to Business

The founder and CEO, Keisuke Sekiguchi, is a former professional soccer player who retired in 2009 after his time with Fagiano Okayama. Transitioning from sports to business, he ventured into various industries including hospitality and sports management. In 2023, Sekiguchi took the plunge into entrepreneurship, forming EN Inc., a company committed to promoting physical activity among children and adults alike. This includes managing sports classes and educational initiatives across preschools and elementary schools.

What is FLATTE?

FLATTE is not just another fitness brand; it's a movement that encourages consistency and dedication to health and wellness. The brand emphasizes the idea of ‘starting easy and sticking with it,’ which resonates with many who find it hard to maintain a workout routine due to factors like high costs and inconsistent training quality. At FLATTE, a well-structured training regimen guarantees that clients enjoy a high-quality experience regardless of the trainer assigned to them, a crucial factor in fostering long-lasting fitness habits.

Unique Business Model

The studio will offer a semi-personal gym experience, focusing on one-on-one machine training in small group settings. The integrated approach of reservation, payment, and client management creates a seamless experience known as OMO (Online Merging Offline) operations. This robust framework supports a high standard of fitness coaching while keeping the continuity of service consistent across various locations. FLATTE's model is designed to support expansion across Japan rapidly.

The Importance of Accessibility

Located just a short walk from Minamisenju Station, the new studio is conveniently positioned for ease of access, making it ideal for commuters and local shoppers alike. This accessibility aligns with FLATTE’s vision of integrating exercise seamlessly into daily life.

The Minamisenju establishment will set the stage for further developments in the Joto region, with plans to extend its reach into neighboring areas such as Saitama and Chiba in the near future.

Commitment to Consistency

FLATTE's operational model prioritizes reproducibility, allowing for growth through both corporate-owned and franchised locations. As a company, FLATTE is paving the way for the establishment of a fitness infrastructure that promotes healthy living across geographical boundaries.

Future Prospects

With its inaugural location in the Joto area, FLATTE aims to promote physical fitness as a vital component of everyday life. Scheduled for multiple openings across various regions in 2026, the company is on an ambitious path to cultivate community health and well-being through its innovative fitness offerings.

For more information on FLATTE and its services, please visit their official website at FLATTE Pilates.