MarketFully Expands Its Global Reach Through Acquisition of Social Element

On December 2, 2025, MarketFully, a leader in InContent Marketing, revealed its acquisition of Social Element, a prominent global social media agency. This merger is a critical step in MarketFully’s long-term strategy to enhance its AI-driven content offerings, focusing on multilingual social media engagement and creating comprehensive brand communities.

Strategic Goals Behind the Move

MarketFully's CEO, Evan Kramer, stated, "Social Element seamlessly integrates into the MarketFully platform, not just in extending multilingual strategies to social media but also in leveraging AI technologies to generate more effective marketing outcomes in the global social landscape." This acquisition aims to elevate the online visibility of brands by fostering stronger connections within brand communities internationally.

This acquisition is part of a broader trend at MarketFully to amalgamate top-tier capabilities. Over the past year, they have integrated MotionPoint’s web localization services and made significant investments in multilingual content marketing through Key Content. This integration is designed to shift their focus, expanding from exclusively multilingual web content to include social media strategies and innovative AI tools for improved global content discoverability.

The Role of Social Element

Social Element has built a reputation for enabling brands to forge genuine connections with consumers worldwide, offering services that range from social strategy formulation and creative social content to fan engagement and influencer management. Even after the acquisition, the leadership team at Social Element will remain intact, ensuring a smooth transition and continued growth of their offerings globally. Tamara Littleton, the agency’s founder, will act as an advisor, with Ashley Cooksley stepping into the CEO role, while Linn Frost will take on the position of Chief Growth Innovation Officer and Wendy Christie as Chief People Officer.

A Vision for the Future

Littleton emphasized the shared vision of both organizations, saying, "Social Element began as an ambitious idea aimed at empowering brands to nurture communities within the social media landscape. Now, two decades later, we’re thrilled to align with MarketFully, which shares our mission to innovate and enhance global brand engagement." This partnership is expected to leverage the MF.AI platform, enabling existing Social Element clients to access advanced content solutions, bringing further efficiency and creativity to their campaigns.

What’s Next for MarketFully?

While specific financial details of the deal remain undisclosed, MarketFully’s ambitious plans indicate a promising future. As they continue to evolve, they are focused on delivering culturally relevant content that resonates with diverse audiences across the globe. With Social Element’s capabilities now under their umbrella, MarketFully aims to lead the charge in integrating AI into social media marketing and content strategies.

For any brands looking to stay ahead in the dynamic social media landscape, the acquisition signifies that MarketFully is now better positioned than ever to help companies create authentic, engaging, and effective digital marketing strategies that resonate across cultures and languages.

Conclusion

The acquisition of Social Element by MarketFully marks a significant milestone in the latter’s journey to become a powerhouse in the multilingual content marketing space. As they continue to innovate and expand their offerings, brands can expect more effective strategies and deeper engagements, harnessing the full potential of AI-driven marketing on social platforms. For more information about MarketFully's diverse services, visit marketfully.com.