#Japan #Tokyo #Sports Sponsorship #Relo Metrics #GumGum Sports

Relo Metrics: Transforming Sponsorship Analysis in Japan

Relo Metrics, based in California, has made its mark in the Japanese sports landscape with the official launch of its innovative sponsorship analysis platform. This platform brings advanced computer vision capabilities along with a comprehensive dashboard to evaluate sponsorship effectiveness for domestic companies in the sports sector, including leagues and teams.

Having conducted pilot operations with clubs in J-League and B-League, as well as working with sponsors and advertising agencies, Relo Metrics is now ready to expand its services throughout Japan and the Asia-Pacific region. Their mission is to drive sustainable growth in the global sports business by offering analytics that meets international standards.

Overview of Relo Metrics

As a subsidiary of GumGum, Relo Metrics employs cutting-edge technology to automatically detect logos and brand exposures across various assets in match footage. The platform evaluates exposure quality and visualizes the media value with unprecedented accuracy across different media types, including traditional TV, streaming services, and popular social media platforms like X, Instagram, and TikTok.

The collected data aggregates in a user-friendly dashboard, allowing for continuous performance analysis and improvement. This circumvents traditional reliance on manual processes and enhances transparency and reliability in data-driven decision-making.

Starting in 2025, Relo Metrics plans to integrate NVIDIA’s multi-modal AI technology to further bolster detection speed and precision of brand exposure, ensuring accurate measurement of sponsorship value across diverse media channels.

Current Challenges in Sponsorship Evaluation

With the sponsorship market expanding, establishing common metrics for evaluating investment returns has become a critical challenge among brands, rights holders, and advertising agencies. In Japan, however, the delay in digital adaptation and standardization presents various obstacles:

• - Primarily subjective evaluations lack data-driven objectivity.
• - Ambiguous quantitative benchmarks hinder brand value assessments and campaign improvements.
• - A focus on TV-centric metrics neglects new media channels, such as social media or streaming platforms.
• - Frequent project-based reporting complicates cross-comparative data analysis.
• - Low reporting frequency and granularity limits actionable insights in decision-making.

Relo Metrics aims to address these issues by utilizing computer vision technology and unique dashboard features that enable precise and timely sponsorship exposure visualization.

Why Choose Relo Metrics?

• - Computer Vision Analysis: Relo Metrics employs proprietary AI models to automatically extract logo and advertisement exposures in match footage with a high degree of accuracy.
• - Enhanced Performance through Collaboration: Collaborations with NVIDIA ensure high-speed processing even in complex visual environments.
• - Cross-Channel Measurement: The platform transcends traditional monitoring by integrating data from televised broadcasts, streaming services, and social media, offering a holistic view of brand exposure.
• - End-to-End Media Monitoring: Integration with Meltwater allows for comprehensive monitoring across social media postings and news articles.
• - Cloud-Native Data Integration: Partnerships with Snowflake enable data sharing across the broader sports ecosystem for enhanced analysis.
• - Near Real-Time Dashboard: The platform visualizes brand exposure value across different media in real time, providing robust data for performance analysis and future strategies.
• - Unified Evaluation Metrics: Implementing standardized evaluation criteria allows for consistent benchmarking despite differing sports or events.
• - Scalability: The platform is adaptable to include online media, audio exposure, and stadium advertising, with plans for advanced analytics through the integration of multiple data sources.

Services Offered in Japan

Relo Metrics provides an array of features tailored to the Japanese market, including:

• - Comprehensive dashboards visualizing broadcast, streaming, and social media data.
• - Automated report generation from the dashboard.
• - Measuring brand exposure value through both domestic and international sports broadcasts.
• - Evaluating exposure in news segments related to specific events or seasons.
• - Measurement of exposure value across major social media channels (X, Instagram, Facebook, YouTube, TikTok).
• - Displaying media value in Japanese yen or US dollars.
• - Benchmarking against top global leagues, including MLB, NBA, NFL, NHL, MLS, and F1.
• - Performance analysis to identify optimal placement for impactful exposure.
• - Open API architecture for seamless data integration.

CEO's Insights

Jay Prasad, CEO of Relo Metrics, emphasizes Japan’s position as a sophisticated sports market with high expectations for sponsorship understanding. He notes that the launch signifies a commitment to invest long-term in Japan, enhancing partnerships and localization of their products to meet Japanese clients' needs.

Local Leadership Remarks

Naokazu Wakaguri, head of the Japan operations, expresses confidence in Relo Metrics’ ability to deliver standardization in sponsorship effect measurement. He underscores their dedication to fostering collaboration with sports leagues, teams, sponsors, and agencies to contribute to the growth of the sports business in Japan.

Contact Us

The Relo Metrics platform is now available for use in Japan. For inquiries or demo requests, please reach out via:

• - Contact Form
• - Email: [email protected]

About Relo Metrics

Relo Metrics is an AI-driven analytical platform transforming how sponsorship effectiveness is measured in live sports and entertainment. Through a blend of computer vision, machine learning, and real-time analytics, Relo Metrics provides automated insights that maximize sponsorship ROI and support informed decision-making.

Company Overview

• - Company Name: GumGum Sports, Inc. (doing business as Relo Metrics)
• - Headquarters: 2419 Michigan Ave Suite A, Santa Monica, CA 90404, USA
• - Established: 2017
• - CEO: Jay Prasad
• - Business Focus: Development and provision of AI-powered sponsorship analysis platform.
• - Operational Regions: North America, Europe, Japan, and the Asia-Pacific region.
• - Official Website: www.relometrics.com

Media Inquiries

• - Rina Yoshida, Marketing Manager, GumGum Japan, [email protected]
• - Naokazu Wakaguri, GTM Advisor - APAC, Relo Metrics, [email protected]
• - Hannah Shain, VP Marketing, Relo Metrics, [email protected]