Record-Breaking Interest Prompts Open Registration for IAA MOBILITY 2027

IAA MOBILITY 2027 Registration Opens

The highly anticipated registration for IAA MOBILITY 2027 is now officially open, marking a significant milestone for the international mobility industry. The demand for participation in this year's event has reached record levels, even before the regular registration period kicked off. As of now, more than 100 companies have pre-registered as returning exhibitors, accounting for over 53% of the total floor space used in the 2025 event being reserved. This impressive rate of early commitment highlights the vibrant interest and robust expectations surrounding the event.

Scheduled to take place from September 7 to 12, 2027, IAA MOBILITY aims to highlight not just individual vehicles, but an interconnected mobility ecosystem. Managing Director of VDA, Jürgen Mindel, commented on the overwhelming response, stating, "The high volume of already registered rebookers shows that our hybrid concept is hitting the mark. This lays the groundwork for IAA MOBILITY to further expand its role as the world's leading platform for mobility, sustainability, and tech."

High-Profile Exhibitors From Diverse Sectors

The list of pre-registered companies features prestigious names in the industry, including AUDI, BMW, Mercedes-Benz, and Ford, reflecting a wide array of automotive and tech sectors. Mathias Geisen, a member of the board at Mercedes-Benz AG, underlines the significance of this participation: "As the inventors of the automobile, we have been shaping mobility for 140 years – participating in IAA MOBILITY is a core part of our DNA."

Additionally, Dr. Sandra Wolf, CEO of Riese & Müller, expressed appreciation for the platform's inclusivity, particularly for e-bikes and cargo bikes, which have indispensable roles at the event typically dominated by automobiles. Many exhibitors noted that previous participation was invaluable for gaining insights and strengthening partnerships, with a remarkable 96% satisfaction rate reported by those attending in 2025.

Continuing Success Until 2031

The momentum generated by IAA MOBILITY in 2025 serves as a solid foundation for future events. The exhibition successfully showcased 750 exhibitors from 37 countries, displaying over 350 world premieres and innovations, all while maintaining high international involvement, with over 57% of the exhibitors being from outside Germany.

Furthermore, the partnership between the German Association of the Automotive Industry (VDA) and Messe München has been extended, ensuring that IAA MOBILITY will continue to be hosted in Munich until at least 2031. With such promising projections and strategic expansions, IAA MOBILITY is set to maintain its paramount position in the mobility landscape.

In conclusion, as the date approaches, anticipation continues to build within the mobility sector, promising an engaging and transformative experience for all involved. Companies eager to be part of this growing exhibition should act quickly, as the rapid booking pace indicates a vibrant and competitive showcase ahead.