#USA #Washington #International Franchise Association #Jack Monson #Heather McLeod

IFA's New Leadership for Marketing and Innovation

In an exciting development for the International Franchise Association (IFA), Jack Monson has been appointed as the Chair of the Marketing and Innovation Committee, with Heather McLeod stepping in as Vice-Chair. Their joint leadership is set to reshape the marketing landscape for franchise businesses. This announcement made on March 6, 2025, comes just ahead of the IFA’s Annual Convention, where they will officially assume their roles on February 10, 2025.

About the New Leaders

Jack Monson serves as the Chief Growth Officer at Thunderly Marketing, bringing a wealth of experience in both marketing and franchising. Known for his innovative approach, he aims to drive the committee's initiatives forward. Monson's leadership style is characterized by a focus on collaboration and creative strategies that are tailored to meet the needs of franchise companies.

Heather McLeod, currently the Operating Partner of Strategic Marketing at Trive Capital, complements Monson’s expertise with her extensive background in brand development and strategic growth advocacy within the franchise sector. Together, they embody a spirit of innovation and teamwork that is expected to invigorate the committee's objectives and support IFA members effectively.

The Role of the Marketing and Innovation Committee

The Marketing and Innovation Committee plays a crucial role within the IFA, as it is comprised of marketing professionals dedicated to educating other members about optimal practices in marketing and technology. Their mission is clear: utilize cutting-edge digital platforms to stimulate businesses and improve operational efficiency within the franchise community.

“Jack and Heather’s leadership epitomizes the innovative spirit that distinguishes the franchise industry. I believe they will significantly enhance the committee's function in promoting franchising and supporting our members,” stated Anna Kittleson, IFA’s VP of Marketing.

The committee aims to provide valuable insights into the latest marketing trends and emerging technologies, all designed to augment the performance and growth of franchise operations across the nation. By focusing their efforts on sharing knowledge and strategies, they hope to foster an environment where all franchise members can thrive.

Commitment to Franchising

With a term spanning two years, both Monson and McLeod are committed to advancing the interests of the IFA by ensuring that its members remain at the forefront of marketing innovation and best practices. By leveraging evolving technological tools and strategies, the committee aspires to magnify the success of its members and promote franchising benefits to both internal stakeholders and the broader public.

About the IFA

Established over 60 years ago, the International Franchise Association is recognized as the oldest and largest body representing franchise interests globally. It advocates for the rights of approximately 830,000 franchise establishments in the United States, contributing nearly $896.9 billion in economic output and providing roughly 8.8 million jobs. The IFA’s commitment encompasses educating its members, influencing public policy, and upholding the standards of franchising excellence.

For more information about the IFA and its various initiatives, please visit www.franchise.org.