#Germany #Munich #Deutsche Bahn #Comarch #BahnBonus

Deutsche Bahn and Comarch: A Partnership for Innovation

Deutsche Bahn (DB) is taking a significant step to modernize its BahnBonus loyalty program by joining forces with Comarch AG. This collaboration, which officially launched in July 2025, aims to transition the existing loyalty initiative to a more advanced, modular customer loyalty management infrastructure. This change reflects DB's commitment to enhancing customer interactions while embracing technological advancements in the travel sector.

Why the Change?

DB Fernverkehr AG has identified a need for increased flexibility and scalability in its loyalty program management. Currently, BahnBonus relies on a traditional infrastructure that limits the company’s ability to respond quickly to market trends. By adopting Comarch's Customer Loyalty Management (CLM) platform, DB will be able to implement changes more rapidly and efficiently, benefiting both the business and its customers.

Key Features of the New Approach

The new system is designed to be modular and future-proof, allowing DB to adapt and enhance its offerings seamlessly. With emphasis on customer-centric solutions, Comarch's infrastructure will enable:

• - Faster Market Deployments: New offers can be introduced swiftly, allowing DB to respond to customer needs effectively.
• - Direct Marketing Improvements: The partnership will facilitate better direct marketing strategies, increasing engagement with existing customers while attracting new ones.
• - Enhanced Customer Service: With an integrated digital platform, customer service can be optimized, ensuring a smoother experience across the board.

Leadership Insights

Katharina Jendritzky, the project manager at DB Fernverkehr AG, remarked, "The loyalty management solutions from Comarch demonstrated high performance and an attractive offering during our Europe-wide selection process. We are excited about collaborating with Comarch to harness the potential of BahnBonus for dynamic future growth."

Mariusz Kolasa, Director of Loyalty Consulting at Comarch, added that this partnership is not just about technological enhancement but also signifies mutual trust and commitment to sustainable innovation in customer loyalty management. "The redesigned customer loyalty program signifies an intelligent blend of digital excellence and user focus, ensuring that companies must offer more than just points to retain loyal customers. We are dedicated to creating a sustainable solution."

The Framework of a Long-Term Partnership

The partnership is founded on a long-term framework agreement, emphasizing both organizations' commitment to ongoing innovation. The modular architecture of Comarch's system will empower DB to customize solutions specifically tailored to its operational needs. This strategic move is expected to pave the way for significant advancements in the way customer loyalty is managed within the rail industry.

Looking Ahead

As 2025 progresses, the full transition of the BahnBonus program to Comarch’s platform will allow Deutsche Bahn to tap into new levels of customer engagement and satisfaction. By prioritizing rapid implementation and continuous innovation, DB is set to redefine loyalty in the transportation sector.

This strategic partnership between Deutsche Bahn and Comarch is a clear indication of how traditional industries can embrace technology to create more value for customers. As other companies look to enhance their own loyalty programs, the success of BahnBonus may serve as a pivotal case study in the road ahead.

For more information or inquiries, contact Michał Ostasz at [email protected]