#Japan #Tokyo #Kuradashi #Asahi Group Foods #Rich Gel

Kuradashi's New Initiative

In a recent effort to support mothers navigating through the challenges of childcare, Kuradashi Inc., based in Shinagawa, Tokyo, has partnered with Asahi Group Foods to launch a sampling campaign for their all-in-one skincare product, Suhada Shizuku Rich Gel. This initiative is designed to deliver effective skincare solutions directly to mothers, showcasing the advantages of this innovative product. The campaign, which took place in hospitals and daycare centers, aimed to reach mothers who often prioritize their children's needs over their own skincare.

About the Product

The Suhada Shizuku series by Asahi Group Foods integrates high-quality placenta extract— recognized for its skincare benefits. Among the range, the Rich Gel stands out as a multifunctional product, combining moisturizing, brightening, and anti-aging properties into a single formulation designed for busy mothers. With its ease of use and effectiveness, it caters well to the needs of modern parents who are often pressed for time.

Implementation of the Sampling

The sampling initiative was rolled out in two main phases: in June, products were offered in 25 hospitals across Japan, and in August, samples were distributed to 88 daycare centers run by Sakura Sakumirai. This strategic approach not only provided mothers with a chance to try the product for themselves but also included a special outreach to establish brand awareness. Kuradashi’s unique methodology goes beyond merely providing samples; the company emphasizes storytelling and conveying the brand’s values to foster loyalty and recognition.

Responses and Feedback

The response to the sampling campaign was overwhelmingly positive, with over 250 mothers participating in feedback surveys. Mothers, primarily aged in their 30s to 40s with children aged 0 to 6 years, highlighted the gel's moisturizing properties and how well it absorbs. Comments applauding the product's ease of use— such as its effectiveness with minimal application time— were particularly common. Notably, about 70-80% of those who sampled the gel expressed a desire to continue using it, indicating strong interest in this skincare solution.

Several participants reported spending less than five minutes on daily skincare routines, reinforcing the importance of convenience in their choices. Statements like "The gel is easy to apply and doesn’t leave a sticky residue after the bath" were frequently shared, showcasing the product's practical benefits for childcare routines.

Rich Gel Product Features

Suhada Shizuku Rich Gel is marketed as a high-functioning all-in-one solution, addressing multiple skincare needs at once. This includes serving as a toner, essence, emulsion, cream, and mask within a single product. Infused with both hyaluronic acid and silk protein (sericin), it offers enhanced moisture retention, designed to keep skin hydrated throughout the day. The efficacy of brightening ingredients and the reduction of dryness-induced fine lines have been verified through rigorous testing.

About Kuradashi Inc.

Kuradashi Inc., established in July 2014, is committed to ethical and sustainable practices, as shown through its Social Good Market initiatives. The brand seeks to minimize food waste while providing products that are both beneficial to consumers and contribute positively to society. Their diverse offerings extend beyond skincare to include frozen meal deliveries and engaging community initiatives.

About Asahi Group Foods

Founded in July 2015, Asahi Group Foods has become a noteworthy player in the health and beauty industry. Their commitment to high-quality ingredients and comprehensive products aligns with consumer needs in an increasingly busy lifestyle. They maintain an informative website for those interested in exploring more of their product offerings.

Conclusion

The collaboration between Kuradashi and Asahi Group Foods serves as a compelling case of how targeted marketing strategies can effectively engage and support today’s mothers. Through thoughtful initiatives like the Rich Gel sampling campaign, brands can not only promote their products but also build deeper connections within the community. This unique model showcases a promising path for future marketing campaigns aimed at addressing specific consumer needs while fostering brand loyalty. The ongoing commitment of both companies to support the welfare of families hints at a bright future in shared social responsibility.