#Japan #Tokyo #CHANGE ViSiON #Kiyoshi Kunisada #DOOH Innovation

Changing Urban Landscapes

The world of outdoor advertising has long lacked a cohesive approach to shaping both the city experience and engagement. Each player—from building owners to billboard operators and ad agencies—has acted independently without responsibility for enhancing the urban landscape or connecting with the public emotionally. This environment has fostered CHANGE ViSiON, a company born to disrupt this outdated structure.

CHANGE ViSiON, headquartered in Minato, Tokyo, aims to combine media, space, technology, and creativity to create a holistic advertising experience in cities. By uniting various urban media platforms, ranging from naked-eye 3D installations to digital displays in areas like Harajuku and Shibuya, the company enhances the interaction between brands and the audience, offering a unique journey through urban digital media.

A Strategic Move in Sales Leadership

As of July 2026, CHANGE ViSiON bolsters its capabilities by appointing Kiyoshi Kunisada as Head of Sales. His mission is to expand the current strategy beyond mere advertising space sales into a comprehensive model that enhances city interaction through innovative design and engagement.

Kunisada brings extensive experience from companies such as ADK and Dentsu Digital, where he specialized in digital advertising strategically focused on content creation and partnerships. His experience extends to pivotal roles at Twitter Japan (now X) and Pinterest Japan, where he nurtured relationships with advertisers and strengthened marketing efforts. This background positions him uniquely to help redefine DOOH (Digital Out of Home) advertising into a rich urban experience.

Kunisada's Vision for CHANGE ViSiON

In his own words, Kunisada expresses his excitement for joining CHANGE ViSiON: “I view this opportunity as a chance to bridge the gap between businesses and consumers, fostering unique experiences through innovative technology and creative expressions. CHANGE ViSIon’s vision of transforming DOOH from just an advertising medium into an integral part of the urban environment resonates deeply with my passion for creating meaningful connections.”

His goal encompasses building deeper alliances with clients and partners, leading to the evolution of advertising strategies that contribute positively to both societal dynamics and urban landscapes. He hopes to instigate projects that don’t only deliver commercial value but also enhance the overall quality of urban life.

Insights from Leadership

Katsu Mikio, CEO of CHANGE ViSiON, emphasizes the importance of integrating sales functions with business development: “Kiyoshi possesses unique expertise in launching digital platforms both domestically and internationally. His insights will be instrumental in scaling our endeavors and solidifying relationships with businesses in urban spaces. I anticipate a fruitful collaboration that will elevate our offerings to a broader audience.”

As CHANGE ViSiON gears up for its next phase of growth, the integration of Kunisada’s experience promises to unlock new potentials in both advertising strategies and city interactions.

Company Overview

• - Company Name: CHANGE ViSiON, Inc.
• - Representative: CEO Katsu Mikio
• - Location: 1-12-5 Higashi Azabu, Minato, Tokyo
• - Establishment Date: December 2021
• - Business Focus: Location-based digital media services, creative projects, marketing, and sales
• - Website: CHANGE ViSiON

For inquiries about this announcement, please contact:
CHANGE ViSiON, Inc.
Public Relations: Nayuki
Tel: 03-6426-5246
Email: [email protected]